
Overview
The licence in business management is a 3- years undergraduate program that provides students with a broad knowledge of the organizational, financial, legal, and marketing aspects of a company and their interconnections, while at the same time, allowing them to specialize in one particular field (such as finance, management or marketing).
After two years of common-core program, students will choose a major in a particular aspect of the company among the followings:
- Management
- Marketing
- Finance
As part of its partnership with IDRAC Business School,UIK's students pursuing a licence in Business Management will have the opportunity to finish their third and last year abroad and obtain a French diploma (Bachelor).
UIK students will have two options:
1stoption:
3 years at University Ibn Khaldoun- Licence in Business Management
- French Degree (Bachelor in Business Administration)
- Built on the premises of the Anglo-Saxon educational model, social sciences and humanities are at the core of our curriculum,thereby broadening the students minds and providing them with sharp critical thinking skills.
- Since a good manager is someone who can effectively interact with customers and employees, the program places strong emphasis on oratory skills and communication. Active participation, oral presentations and teamwork are an integral part of the classroom and count towards the final grade of the course. As we strongly believe that teaching is not about listening to a teacher’s monologue, classrooms are structured in the form of seminars where students play an active part in the discussion.
- As theoretical knowledge goes hand in hand with practice, the program’s pedagogical approach relies on a combination of case studies, business simulations, group projects, internships, workshops and conferences conducted by experts in their fields.
- Fully in tune with the digital transition in the era of information, digital technology is at the core of our curriculum (digital marketing, big data, business intelligence …)
- Above all, we hope that this program will allow the students growth on an academic, professional and personal level.
- Demonstrate an ability to apply general Management know-how in practical business situations.
- Acquire the fundamental principles of management of organizations, thereby assimilating the way of leading an organization and directing it, planning its development, controlling it ... These principles are set out according to a vision and a global view of the organization which includes several aspects such as the strategic, managerial, marketing, financial and social aspects.
- Understand the financial issues that may arise in the corporate and professional context via financial audit Funderstaand business valuation.
- Understand the challenges of the digital world by pointing out the importance of social media and the web in a corporate environment.
- Develop theoretical and practical knowledge in marketing, from the market analysis to the marketing of goods or services.
- Develop effective skills in communication (oral and written) and demonstrate the ability to conduct methodological research and expose your findings.
- The competition of 180 units of course credits
- A two-month internship during the summer (between S4 and S5) for students who have successfully completed the 2nd year of studies. This internship will be preceded by a practical activity during S4 (preparation for the internship) and a defense during S5. This defense will be sanctioned by a grade which will count towards the general average of S5 as indicated in the curriculum.
- A senior thesis or a project (case study, survey, diagnostic market study,business plan, etc.) during Semester 6 on a theme chosen in the context of a seminar provided by a university teacher
- Sales manager, business consultant, quality manager, operations manager planning and monitoring of corporations…
- Careers in corporate financial management,commercial and investment banking, capital markets, and financial services…
- Product manager, marketing consultant, content strategist, digital brand manager, market research analyst…
2ndoption
2 years at University Ibn Khaldoun + 1 year at IDRAC Business School
N.B. Admission at IDRAC Business School is conditional upon obtaining a score of 750 in the TOIEC or equivalent.
Program’s advantages
Learning outcomes
Major requirements
Career opportunities
University of Ibn Khaldoun - Tunis
LICENSE IN BUSINESS MANAGEMENT
Academic Year 2020-2021
UIK
offers high-quality educational programs that encourage analytical thinking,
ethical behavior and develop management and leadership skills. Students are
trained to become leaders and forerunners regardless of their chosen major. For this reason, the pedagogy the university
has adopted, prepares students to easily integrate the job market and lead
business organizations. Furthermore,
UIK provides its students with a reliable education by integrating
multidisciplinary approaches to teaching and learning and by using real world
business data analysis.
UIK
launched, this academic year 2020/2021, a degree Program called License in Business
Management (LBM) with majors in finance, management, and marketing. It is delivered
exclusively in English, prepared by a team of the most qualified teachers, offering
a multidisciplinary and varied course that meet both national and international
standards. Students enrolled in the LBM degree program should pursue only one
major during the third year.
The LBM program aims to provide students with
theoretical and practical business management knowledge. More precisely, it focuses on acquiring
the fundamental principles of management of organizations and thus of
assimilating the way of leading an organization, as well as, planning its development,
and controlling it. These principles are set according to a vision and a global
view of the organization, which includes several aspects such as the strategic,
managerial, marketing, financial and social aspects.
The
LBM program is preceded by a one-month intensive training in English language which
allows students to be assessed according to their levels and be able to improve
their linguistic skills to facilitate the assimilation of the courses of
different specialty subjects of this academic curriculum. UIK has also fostered
a partnership with the British Council to grant the students training during
their cubiculum that will make them ready to obtain the IELTS, an international
certificate of English Language proficiency. This certificate is going to be
the students’ visa to access to pursue their studies abroad.
Students
within the LBM program complete a common two-year program during which they are
introduced to the business core courses of each of the six subject areas
constituting their major. These courses will enable students to gain greater
clarity for their choice of major as they work towards having necessary
prerequisites for it.
This
LBM program additionally offers students the opportunity to complete
internships and training in Tunisia and abroad. The duration of the training is
two months followed by the writing of a training report presented in front of
an evaluation committee. Furthermore, this
practical program has an immediate impact on potential recruiters. It is career
oriented and aims to facilitate the integration of students into the job market
by responding to the latter are demands.
All
students are supervised by an adviser, an instructor from the university, to
ensure a straightforward integration into the university as well as a continuous
monitoring, and follow-up that may arise, during their course at UIK.
UIK
is also committed to offer students a unique university experience through a
variety of clubs and events. These will enable them to cultivate the spirit of
initiative, responsibility, and community. Students will be able thanks to
different activities and occasions to develop their interpersonal skills and
become valuable members in their communities.
Professional
Career Prospects
The LBM is likely to offer professional
opportunities relative to several jobs. Among these, we can cite:
·
Administrative
executives (or future executives) trained in all management methods and techniques.
·
Head
of an industrial, production or service unit
·
Project
manager in charge of study, planning or monitoring functions in business organizations.
·
Management
consultant
·
Quality
control consultant
·
Knowledge
management manager
LBM Program Objectives
The
LBM program prepares undergraduate students for post graduate studies and for
future careers in business by providing an international model curriculum. Also,
English language speaking faculties are chosen to provide courses adapted to
the standards of the most prestigious universities.
The
LBM degree program seeks to:
•
Give students the
theoretical basics and principles for business functions.
•
Develop students’
understanding of ethical and social responsibility.
•
Cultivate cooperation, interpersonal,
communication and leadership skills.
•
Foster students’ critical
thinking, analytical and problem-solving skills
•
Guarantee proficiency in
a chosen business discipline.
The LBM students are expected to:
·
Assimilate the fundamentals
of finance, marketing, and management fields.
·
Collaborate with their
team members; they will learn during their curriculum all the basics of
leadership skills through group projects and presentations.
·
Assess and analyze business
situations and use critical thinking to make decisions related to business
dilemmas.
·
Use, organize, analyze,
and visualize all business data by using a wide set of data related to a
specific business, applying concepts and models related to
their areas of study.
Conditions
and Prerequisites
Admission
to the License Business Management program follows the university’s admission
requirements. Are admitted to registration in first year License in Business
Management, students holding a baccalaureate in secondary education or a
diploma obtained in equivalence. New students are required to take the English
language placement test. LBM students are expected to follow the recommended
sequence of study for their chosen major.
LBM
Curriculum
After two years of core common curriculum, the
students of the program will specialize in finance, marketing, or management.
The first, second, third and fourth semesters are devoted to mandatory modules
common to management licenses. There are non-business core courses, namely intensive
general English, debating skills, English communication skills, technical writing,
reporting skills, and soft skills workshops.
In
addition to the business core, the student must complete 60 credits in a specialization
area constituting a major. In fact, the
fifth and sixth semesters are reserved for specialization or major. It is
within this framework that specific and up-to-date management thematic and
topics are treated.
The
major allows each student to obtain an in-depth knowledge in finance, marketing,
or management. Support courses are scheduled in case the student encounters
difficulties with the assimilation or understanding of certain courses.
The
LBM courses summary is presented in the following tables.
1st Year Common Core Curriculum in Business Management
Semester –1–
N° |
Course
Code |
Course
Title |
Number
of Credits granted |
Number
of credit contact hours |
||
Lecture |
Tutorial |
|||||
1 |
ECUEF111
|
Principals of Management I
|
5 |
21 |
21 |
|
2 |
ECUEF121
|
Financial Accounting I |
5 |
42 |
21 |
|
3 |
ECUEF131
|
Microeconomics
|
5 |
42 |
21 |
|
4 |
UCUEF141
|
Mathematics I
|
5 |
42 |
21 |
|
5 |
UCUEF151
|
Introduction to Law
|
2 |
42 |
||
UCUEF152
|
Financial Mathematics
|
3 |
21 |
21 |
||
6 |
ECUET111
|
Business English
|
2 |
21 |
||
ECUET112
|
TIC skills I (Computer
Science) |
3 |
21 |
|||
TOTAL |
30 |
273 |
105 |
|||
Courses
Descriptions and Learning Outcomes
Principals
of Management I (ECUEF111)
This
course introduces the various philosophies, roles and functions of management. Students
will be able to explore basic theories of management, describe the internal and
external environment for a business and determine issues of ethics, planning,
goal setting, and effective decision-making processes.
Learning
Outcomes
- Allow the student to
know the company and the nature of its relations with the environment
- Introduce the student
to the fundamental principles of management.
Financial
Accounting I (ECUEF121)
This
course provides an introduction to the objectives, principles, assumptions, and
concepts of financial accounting. It focuses on procedures and practices from
the accounting cycle through financial statement presentation with an emphasis
on recognizing, valuing, reporting, and disclosing assets, liabilities, and
equity.
Learning
Outcomes
- Understand the
objectives and principles of financial accounting.
- Master the basic
mechanisms and supports of financial accounting (account, journal, ledger,
balance).
- Prepare financial
statement analysis to evaluate the financial performance of a company
Microeconomics
(ECUEF131)
An
introductory course providing a general understanding of basic microeconomic
concepts. Specifically, it acquaints the students with the study of individual
consumers, groups of consumers, and firms.
Learning
Outcomes
- Present the concepts
and fundamental reasoning of economic analysis;
- Allow students to
understand certain problems in applied economics linked to consumer and
producer behavior.
- Provide work and
reflection tools allowing for economic reasoning.
Mathematics
I (UCUEF141)
Introduces
the calculus of functions of a single variable. The course emphasizes integral
calculus, applications and problem solving using the tools of calculus. The
application of established results should be drawn from concrete examples
related to management.
Learning
Outcomes
By
the end of this course, the students are equipped with mathematical tools, and
real business examples which are used by managers.
Introduction
to Law (UCUEF151)
This
course aims to introduce students to the basic concepts and rules of law. The
course equips students with both a theoretical knowledge and practical
understanding of the law. In the process, it is expected that students will, in
addition to acquiring an overall knowledge of law, also develop an
understanding of “how law works in practice.”
Learning
Outcomes
By
the end of this course, the students will understand the basic principles of
law and the essential elements of legal knowledge of a practical nature.
Financial
Mathematics (UCUEF152)
This
course is a basic introduction to finance. It starts by making an introduction
to the value of money, interest rates and financial contracts. Its purpose is
to give students a broad perspective on the topic of financial theory.
Learning
Outcomes
-Familiarize the student
with the fundamentals of financial mathematics.
-Provides the student with
the tools needed to solve financial problems that require the use of applied
mathematics in finance.
Business
English (ECUET111)
This
course is an introduction to a practical application of basic language usage
skills with emphasis on fundamentals of writing and editing for business.
Learning
Outcome
By
the end of this course students should master the basics skills of the language
and communicate during basic conversations of professional life.
TIC
skills I (Computer Science) (ECUET112)
This
course offers students the opportunity to master the functionality of MS Excel,
and to apply those skills to many applications. Moreover it covers an
initiation to programming language C and includes its basic functions and
characteristics.
Learning
Outcomes
By the end of this course
students should be able to:
-
Create a basic workbook and worksheet, design and
manage Excel worksheets.
-
Describe how various charts can be used to
represent quantitative data in Excel.
-
Appropriate mathematical processes necessary to
achieve a result, formulas utilizing
relative, absolute, and
mixed cell references in formulas in C
language.
-
Mastering the basics of programming using C with
business applications
1st Year Common Core Curriculum in Business Management
Semester –2–
N° |
Course
Code |
Course
Title |
Number
of Credits Granted |
Number
of credit contact hours |
|
Lecture |
Tutorial |
||||
1 |
ECUEF211
|
Principals of Management II
|
5 |
21 |
21 |
2 |
ECUEF221
|
Financial Accounting II |
5 |
42 |
21 |
3 |
ECUEF241
|
Descriptive Statistics and
Probability |
5 |
42 |
21 |
4 |
ECUEF231
|
Mathematics II
|
5 |
42 |
21 |
5 |
ECUEF251
|
Macroeconomics
|
3 |
42 |
|
ECUEF252
|
Commercial Law |
2 |
42 |
||
6 |
ECUET211
|
Business
English
|
2 |
21 |
|
ECUET212
|
TIC skills II (Computer Science) |
3 |
21 |
||
TOTAL |
30 |
294 |
84 |
Courses
Descriptions and Learning Outcomes
Principals
of Management II (ECUEF211)
This course is a
study of the principles of management theory and practice in organizations,
with emphasis placed on the challenges of management in a diverse and complex
environment.
Learning Outcomes
At the end of this
course, the student will be introduced to the different specialties of
management (Marketing, Finance, Production management, Management, Human
resources management).
Financial
Accounting II (ECUEF221)
This course introduces
statement of cash flows and financial statements analysis. It is the ideal way
for students to acquire a valuable skill as well as to begin to develop an
appreciation of the role of accounting in the evaluation and management of a
business. Accordingly, it is recommended as a course both for students
interested in business generally, and for those planning a career in
accounting.
Learning
Outcomes
-
Introduce the student to accounting work at the end of the year.
-
Allow the student to present accounting information to users following the
instructions of the Tunisian accounting system of 1997.
Descriptive
Statistics and Probability (ECUEF241)
This course gives
the students the basic tools of collecting, analyzing, presenting, and
interpreting data. Business Statistics I course introduces basic statistical
tools from probability and descriptive statistics which may be used to tackle
economics and business issues starting from data. Emphasis on the real
applications of the techniques and on the interpretation of results will help
students to appreciate the relevance of the statistical tools in real-life
applications.
Learning
Outcomes
At the end of this course, students will be familiar
with the basic concepts of descriptive statistics and probability
calculations including:
-
Tables and graphic representations of a statistical series,
-
Measures of central tendencies, dispersion, and shapes of any variable
(discrete or continuous, deterministic, or random, with one or more dimensions),
-
Probabilistic models (discrete and continuous).
Mathematics
II (ECUEF231)
This
course builds upon and extends the previous
concepts of algebra, geometry, and discrete math. We will explore mathematical
models, linear, quadratic, exponential and logarithmic functions, systems of
equations, and trigonometry.
Learning
Outcomes
At
the end of this course, the student will present elements of set theory, binary
relations, and algebraic structures.
Macroeconomics
(ECUEF251)
The
course provides real working and training tools useful to present the fundamental
economic ideas and the operation of the economy on a national scale.
Learning
Outcomes
-Allow students to
understand economic phenomena such as economic growth, inflation, employment,
unemployment, and expectations.
-Study the role of the
state in reviving economic activity.
Commercial
Law (ECUEF252)
Although
definitions of commercial law vary, it generally concerns a business
enterprise's contracts with its customers and suppliers (usually not with its
investors or employees, and not relating to real estate property).
Learning
Outcomes
-
Recognize the specificities of commercial law.
-
Recognize a trader.
-
Master the legal regime of commercial activity.
Business
English
The
aim of this course is to enable students to master the basic skills of the
English language and communicate during conversations of professional life.
Learning
Outcomes
-
Learning a new vocabulary appropriate for business
and that will eventually be developed in different courses which students will
follow during their training.
-
Being able to understand business articles and
respond to them using the adequate tools.
-
Acquiring the ability to analyze graphs and charts
and write an academic response to them in English.
-
Learning to write professional e-mails, memos, and
minutes in English.
TIC
skills II (Computer Science) (ECUET212)
This
course offers students the opportunity to master Python with genuine statistical
applications in business and finance. The target is to analyze several real
data applications.
Learning
Outcomes
By the end of the course
students should:
-
Mastering Python through business applications
-
Manage large volumes of data through the use of Python
-
Develop knowledge in statistics using real data
and simulation.
-
Interpret outputs such as graphs and tables.
2nd Year Common
Core Curriculum in Business Management
Semester
–3–
N° |
Course
Code |
Course
Title |
Number
of Credits Granted |
Number
of credit contact hours |
||
Lecture |
Tutorial |
|||||
1 |
ECUEF311 |
Fundamentals of Management |
5 |
42 |
21 |
|
2 |
ECUEF321 |
Managerial Accounting |
5 |
42 |
21 |
|
3 |
ECUEF331 |
Fundamentals of Marketing |
5 |
42 |
21 |
|
4 |
UEF341 |
Business Games |
5 |
21 |
||
5 |
ECUET311 |
Business English |
2 |
21 |
||
ECUET312 |
Entrepreneurship I |
3 |
21 |
|||
6 |
ECUEO311 |
Taxation |
3 |
42 |
21 |
|
ECUEO312 |
Inferential
Statistics |
2 |
42 |
21 |
||
TOTAL |
30 |
273 |
105 |
|||
Courses
Descriptions and Learning Outcomes
Fundamentals
of Management (ECUEF311)
This
course is an introduction to the fundamental principles of management and to
the various activities that this theme covers. It aims to provide a theoretical
framework, which enables future managers to be provided with a more or less
clear vision concerning the real functioning of organizations in general, and
companies in particular.
Learning
Outcomes
-
Identify and define management theories, concepts
and processes operating in a wide range of contexts.
-
Exercise judgement and recommend solutions for
complex management issues.
-
Communicate written and oral academic arguments
supported by appropriate academic literature.
Managerial
Accounting (ECUEF321)
This
course is to allow the student to master the calculation of costs according to
different methods, as well as the calculation of analytical results, to
facilitate decision-making.
Learning
Outcomes
-
Evaluate the nature of costs in a given business
situation and identify the business drivers behind those costs.
-
Evaluate capital budget alternatives and apply
managerial accounting concepts to management decision making.
-
Apply key types of financial performance
measurement tools to analyze financial statements.
Fundamentals
of Marketing (ECUEF331)
To
be successful, businesses must continually seek out and identify market
opportunities that reflect the needs and wants of consumers who are still not
fully met by existing products and services, and which are in the nature and
function of marketing.
Learning
Outcomes
By
the end of this course students should be able to:
-View
marketing as a coordinated and integrated effort of an organization to satisfy
relevant customer’s needs and at the same time meets organizational goals,
-Develop
an appreciation of ethical issues within the marketing function.
Business Games (UEF341)
These
are simulations carried out by groups of students whose objective is to manage
a business in a given situation. Throughout the semester, students take on the
role of a company that operates in a particular environment that they try to
understand and cost better than the competition.
Learning
Outcomes
-
Problem solving
-
Capacity for analysis and synthesis of information
-
Ethical commitment
-
Team working
-
Data and socioeconomic indicators analysis
-
Transfer and apply knowledge into practice.
English
III (ECUET311)
The
aim of this course is to enable students to master the basic skills of the
English language and communicate during conversations of professional life.
Entrepreneurship
I (ECUET312)
This
course is designed to help students evaluate the business skills and commitment
necessary to successfully operate an entrepreneurial venture and review the
challenges and rewards of entrepreneurship. Students will learn about themselves,
their decisions, and their goals to determine how entrepreneurship can play a
role in their lives. Students will also be introduced to entrepreneurship from
an economic perspective and the concepts of environmentally sustainable
practices and social entrepreneurship.
Learning
Outcomes
This
introductory entrepreneurship course aims to promote entrepreneurship as a:
-
Provider of alternative solutions to unemployment
problems; m
-
Engine of economic development,
-
Trainer of an actor mindset and producer of
economic and social wealth.
Taxation
(ECUEO311)
Overview
of basic income tax principles, tax planning techniques, and income tax
treatment of business entities.
Learning
Outcomes
-
Know the
tax regulations and the tax provisions in force for the income generated by
natural persons and legal persons.
-
Be able to liquidate personal income tax and
corporate tax.
Inferential
Statistics (ECUEO312)
This
course provides students with a broad overview of statistical methods which may
be used to tackle economics and business issues starting from data. It
introduces and explores advanced topics of statistical inference and develops
the skill to apply these concepts in conjunction with computer usage and make
appropriate decisions regarding actual business problems. Emphasis on the real
applications of the techniques and on the interpretation of results will help
students to appreciate the relevance of the statistical tools in real life
applications.
Learning
Outcomes
Upon
taking this course, the students should be able to:
-
Describe the basic principles involved in planning
and conducting statistical studies,
-
Show
critical thinking through identifying and applying appropriate statistical methodologies
to the decision-making process,
-
Use and
interpret measures of statistical inference and apply these measures to decision-making
in a management context,
- Communicate results involving graphical
displays, descriptive statistics, hypothesis testing and confidence intervals, modeling,
and error analysis.
2nd Year Common
Core Curriculum in Business Management
Semester
–4–
N° |
Course
Code |
Course
Title |
Number
of Credits Granted |
Number
of credits (contact hours) |
||
Lecture |
Tutorial |
|||||
1 |
ECUEF411 |
Fundamentals
of HRM |
5 |
42 |
21 |
|
2 |
ECUEF421 |
Financial
Diagnosis |
5 |
42 |
21 |
|
3 |
ECUEF431 |
Production
Management |
5 |
42 |
21 |
|
4 |
ECUEF441 |
Methodology for Developing
an Internship Report - MERS |
5 |
21 |
||
5 |
ECUET411 |
Business English |
2 |
21 |
||
ECUET412 |
Entrepreneurship
II |
3 |
21 |
|||
6 |
ECUEO411 |
Leadership and Conflict
Management |
3 |
42 |
21 |
|
ECUEO412 |
Corporate Social Responsibility |
2 |
42 |
21 |
||
TOTAL |
30 |
273 |
105 |
|||
Courses
Descriptions and Learning Outcomes
Fundamentals
of HRM (ECUEF411)
Human resource management
(HRM) is an important function of any organization. HRM covers the processes
and systems that ensure the effective and efficient use of human talent to
accomplish organizational goals.
Employing and retaining
the right people is vital to the survival, growth, and sustainability of every organization.
Learning
Outcome
At the end of this course, the student should
be able to use the different techniques of human resources management in a
professional context.
Financial
Diagnosis (ECUEF421)
The course provides the
concepts necessary to understand and interpret financial statements and
provides the analysis techniques that enable the analyst to further understand
the relative position and performance of a company.
Learning
Outcomes
At the end of this
course, the student will be able to:
- Master the construction
of flow tables
- Understand cash flow
management.
Production
Management (ECUEF431)
This course reviews the
management of operations in manufacturing, service, and government
organizations. Topics include a review of the activities and responsibilities
of operations management, the tools and techniques available to assist in
running the operation, and the factors considered in the design of the system.
Learning
Outcomes
At the end of the course,
students should be able to:
- master the basic
techniques applicable to production management problems
- choose and apply the
most suitable technique
- issue a judgment on
their final decision.
Methodology
for Developing an Internship Report – MERS (ECUEF441)
Writing a thesis requires
special know-how allowing undergraduate students to choose a relevant subject
from the professional field and follow a methodological approach rigorously in
order to be able to respond to the problem and offer solutions to those
responsible for the internship company.
Learning
Outcomes
Thus, this methodology
course dedicated to students allows them to:
- Master the process of
carrying out an academic project.
- Be able to formulate a
subject and a problem in relation to the field of activity of the host company.
- Achieve a balanced plan
in terms of content and form.
- Write effective
introductions and conclusions.
- Avoid plagiarism, fraud
and any type of defective writing.
- Appropriately present their
academic project during a defense.
Business
English (ECUET411)
The main objective of
this course is to enable the student to master the basic skills of the English
language and communicate in English at basic conversations of professional
life.
Entrepreneurship
II (ECUET412)
This course builds on
previous concepts and outlines strategies and tactics for forming, financing
and launching a new venture. Topics to be addressed will include building the
new venture’s initial management team, identifying, and reaching out to early
customers, developing financial plans, raising startup and initial growth financing,
and preparing for and managing rapid growth.
Learning
Outcomes
At the end of this course,
the student will be able to:
- discover how
entrepreneurs where recognize business opportunities,
- find ideas and organize
their resources in order to launch projects or businesses which, while
responding to market needs, will bring them great personal satisfaction.
Leadership
and Conflict Management (ECUEO411)
A review of the different
disciplines related to the analysis of human conflicts with emphasis on the
psycho-social analysis of the problem. This course is a review of the different
techniques of conflicts and in particular negotiation and mediation techniques as
well as an analysis of the students' personal aptitudes to position themselves
in relation to human conflicts and handle their management or resolution
Learning
Outcomes
At the end of this
course, students will cultivate the knowledge, skills, and attitudes associated
with effective and socially responsible leadership.
Corporate
Social Responsibility (ECUEO412)
The objective of
preparing financial statements is to provide information on the financial
situation, performance and cash flow of a business; useful information for a
range variety of users for economic decision making.
Learning
Outcomes
By course completion the
student should be able to:
- Understand most common
theoretical perspectives of corporate social responsibility and the role of
business in sustainable development.
- Develop insight into Corporate
Social Responsibility from the perspective of business, of government and of
civil society
License in Business Management: Major Finance
Finance Major Description
After
two years of core curriculum, this program is dedicated to finance by proposing
a different approach to teaching based on a pragmatic pedagogy. It aims to
provide students with theoretical and practical knowledge in finance by offering
students an integrative approach to the fields of banking and finance. More
specifically, it is focused on mastering the different instruments of analysis
and financial practice necessary for any business. Hence, this license aims to
ensure that students master most financial issues that are likely to arise in
the corporate and professional context via financial audit and business
evaluation.
By
completing this major, students will improve their
analytical competencies and theoretical fundamentals essential for
research in the financial and banking sectors. Moreover,
this major develops analytical tools for understanding
financial institutions, management control, portfolio management and international financial management.
Description of Practical Activities
By
the end of the second year, the students have the choice between doing an
internship or a mini dissertation:
Internship:
For students who have successfully completed the 2nd year of studies, they
should carry out a two-month internship
during the summer (between S4 and S5). This internship will be preceded by a
practical activity at S4 level (preparation for the internship) and a defense
at S5 level. This defense will be evaluated by a grade, which will count in the
general average of S5 as indicated in the curriculum.
Mini
dissertation Students must carry out
a mini-thesis or a project (case study, survey, diagnostic market study,
business plan, etc.) at S6 level on a theme related to the major chosen in the
context of a seminar provided by a university teacher.
3rd
Year License in Business Management:
Major Finance
Semester –5–
N° |
Course
Code |
Course
Title |
Number
of Credits Granted |
Number
of credits (contact hours) |
|||
Lecture |
Tutorial |
||||||
1 |
ECUEF511 |
International
Financial Management |
3 |
21 |
21 |
||
2 |
ECUEF512 |
Management
of Financial Institutions |
2 |
21 |
21 |
||
3 |
ECUEF521 |
Econometrics
Applied to Finance |
4 |
42 |
21 |
||
4 |
ECUEF531 |
Portfolio
Management |
4 |
42 |
21 |
||
5 |
ECUEF541 |
Development and Validation of the
Internship Report |
5 |
- |
|||
ECUET511 |
English |
2 |
21 |
||||
6 |
ECUET512 |
Integration and Professional Behavior |
3 |
21 |
|||
ECUEO511 |
SME Cash Management |
3 |
42 |
21 |
|||
ECUEO512 |
Decision
theory |
4 |
42 |
21 |
|||
TOTAL |
30 |
252 |
126 |
||||
Courses
Descriptions and Learning Outcomes
International
Financial Management (ECUEF511)
This course is concerned
with the financial management of the firms that operate in the increasingly
globalized business environment. The course offers a concise introduction
to international finance and provides a clear, conceptual framework for
analyzing key financial decisions in multinational firms.
Learning
Outcome
-
Familiarize students with the organization and the functioning of foreign
exchange markets and with the management of common international balances.
-
Treat international financial management as a natural and logical
extension of the principles learned in the introductory financial management
course.
Management
of Financial Institutions (ECUEF512)
Today, the growth of
financial institutions, the emergence of new banking risks, the regulatory
tightening and the magnitude of certain claims related to changes in banking
sector are leading banks and financial institutions to rethink their
strategies.
Learning
Outcomes
Upon completing this
course, students will be able to:
- Discuss the
characteristics of various financial institutions in the national and
international economy.
- Describe the
regulations to which financial institutions are subject.
- Propose improvements to
existing regulations, which will help financial institutions, function
efficiently while balancing the risk that society faces from market failures.
Econometrics
Applied to Finance (ECUEF521)
This course familiarizes
the student with the many practical dimensions raised by the use of econometric
methods and estimation techniques in finance. Emphasis is thus placed on
problems of
modeling and financial
applications. Basic econometric models and notions related to markets finance
are presented. The student is supposed to have acquired a basic knowledge of
statistics.
Learning
Outcomes
A student who has taken
the course should:
- Have a solid knowledge
about basic themes in financial econometrics,
- Know and be able to use
concepts and notations that are frequently used in financial econometrics,
- Be able to conduct
empirical applications of financial theory based on real financial data using
statistical/econometric techniques,
- Be able to interpret
empirical results
Portfolio
Management (ECUEF531)
This course focuses on
modern theory related to the management of securities portfolios and functioning
of financial markets. It focuses on the composition and management of
securities portfolios financial. The objective of this course is to provide
students with the foundations and basic tools of management portfolio.
Learning
Outcome
The main outcomes for
this course are:
- Increasing student’s
knowledge of the portfolio management industry.
- Improving student’s data
analysis skills.
- Improving student’s
understanding of current issues in the field.
Development
and Validation of the Internship Report (ECUEF541)
Writing a thesis requires
special knowledge and abilities, this course allows undergraduate students to choose
a relevant subject from the professional field and follow a rigorous methodological
approach in order to be able to respond to a problem and offer solutions to
those responsible for the internship company.
Learning
Outcomes
Thus, this methodology
course dedicated to students allows them to:
- Master the process of
carrying out an academic project.
- Be able to formulate a
subject and a problem in relation to the field of activity of the host company.
- Achieve a balanced plan
in terms of content and form.
- Write effective
introductions and conclusions.
- Avoid plagiarism, fraud
and any type of defective writing.
- Properly present an
academic project during a defense.
English
(ECUET511)
The main objective of
this course is to enable students to:
- Capitalize on knowledge
in grammar and conjugation,
- Develop a fluid and
precise speech in business English,
- Facilitate the
understanding of management and marketing texts.
Integration
and Professional Behavior (ECUET512)
This course aims to help
students make a smooth transition between university and workforce. It gives
them the opportunity to prepare for the challenges of entering the labor market
and provides benchmarks for developing and implementing their professional
integration process.
SME
Cash Management (ECUEO511)
This course provides
students with insight on key aspects and challenges of small and medium sized
enterprises (SMEs).
Learning
Outcomes
-
Analyzes and evaluates of the variation in the operating cash flow of an
SME.
-
Study and analysis of receipts and disbursements of an SME during a
financial year
-
Bring together all the decisions, rules and procedures that make it
possible to ensure the financial balance of an SME at the lowest cost.
Decision
theory (ECUEO512)
In many situations, we
are forced to make decisions without having complete knowledge of the outcomes
of our choices. The aim of this course is to provide a foundation for
reflection on how rational choices can be made in such situations.
Learning
Outcomes
The main outcomes of this
course are to:
-
Apply decision theory to a variety of practices of complex decision
making in business firms and other organizations - in everyday situations and
during crisis.
-
Explain how and why implementation problems may arise, and to what extent
and how such problems may be addressed.
3rd
Year License in Business Management:
Major Finance
Semester
–6–
N° |
Course
Code |
Course
Title |
Number
of Credits Granted |
Number
of credits (contact hours) |
|
Lecture |
Tutorial |
||||
1 |
ECUEF611 |
Financial
Engineering and Financial Arrangements |
5 |
42 |
21 |
2 |
ECUEF621 |
Company
Financial Policies |
4 |
42 |
21 |
3 |
ECUEF631 |
Management
Control |
4 |
42 |
21 |
4 |
ECUEF641 |
Supervised
Project |
5 |
21 |
|
5 |
ECUET611 |
English |
2 |
21 |
|
ECUET612 |
Information System and ICT |
3 |
21 |
||
6 |
ECUEO611 |
Islamic
Financial Products |
3 |
42 |
21 |
ECUEO612 |
Monetary Economy |
4 |
42 |
21 |
|
TOTAL |
30 |
273 |
105 |
Courses
Descriptions and Learning Outcomes
Financial
Engineering and Financial Arrangements (ECUEF611)
Financial Engineering is
a cross-disciplinary field combining financial and economic theory with the
mathematical and computational tools needed to design and develop financial
products, portfolios, markets, and regulations.
Learning
Outcomes
At the end of this
course, the student will
- Know how to establish a
global diagnosis of the company prior to the operation engineering
- Present and learn to
master financial engineering operations in their entirety and all their components:
merger and acquisition, capital, investment, LBO, project financing,
defeasance, and securitization.
Company
Financial Policies (ECUEF621)
The objective of this
course is twofold. Students will need to be able to present the methods and
techniques that will allow them to make a management decision consistent with
the overall strategy of the company. It will also be necessary to show that
certain conflicts of interest between the various collaborators can force the manager’s
to not make optimal decisions.
Management
Control (ECUEF631)
This course provides
materials for a comprehensive course on management control systems which are
defined broadly to include everything managers do to help ensure that their
organization’s strategies and plans are carried out or, if conditions warrant,
that they be modified. The primary focus of the course is on what we call
results controls, which involves motivating employees to produce the outcomes
the organization wants. This type of management control, which requires performance
measures and evaluations and the provision of incentives, dominates in
importance in the vast majority of organizations.
Learning
Outcomes
The main outcomes of this
course are to:
- introduce students to
themes and issues relating to organizational control, business assessment and
diagnosis,
- allow the handling of
analysis and control tools.
Supervised
Project (ECUEF641)
The main objective of
this course is to
- Introduce students to
the development of business plans, case studies, and theory (research bibliography)
to complete a report
- To allow the
manipulation of theoretical tools on real data or a research bibliography on a
theoretical subject related to Finance.
English
(ECUET611)
The objective of this
course is to allow students to master their verbal and written communication in
English, in the particular in the field of Finance.
Information
System and ICT (ECUET612)
The objective of this
course is to allow students to acquire the Information System culture and to
learn, on the one hand, to collaborate in the implementation of an information
system and, on the other hand, to integrate software within an existing one.
Learning
Outcomes
-
Describe the role of information technology and information systems in
business.
-
Record the current issues of information technology and relate those
issues to the firm.
-
Reproduce a working knowledge of
concepts and terminology related to information technology.
Islamic
Financial Products (ECUEO611)
Since its beginnings in
1975, Islamic finance has experienced remarkable growth, and the main objective
of this course is to better study it; and this, by exploring many parameters
relating to Islamic investments.
Learning
Outcomes
The main outcomes of this
course are:
-To understand the
principles of Islamic banking and takaful conceptually and theoretically.
-To expose students to
the basic principles underlying all the products available in Islamic banking,
takaful and securities.
-To understand the legal
documentation and its effect on law as applied in the civil courts.
Monetary
Economy (ECUEO612)
This course aims to
present the basics of monetary economics. It details the role of money and how
it works with banking and financial system and money creation mechanisms. It
thus makes it possible to understand the major contemporary upheavals in the
monetary and financial sphere.
Learning
Outcomes
On successful completion
of this course a student will be able to
- Apply a critical
understanding of how distinctive economic theories, interpretations and modelling
approaches impact debates over, for example, the choice of monetary policy or
exchange rate regime.
- Appreciate the nature
of the institutional context in which monetary institutions operate, and
demonstrate how this knowledge influences upon the role, operation and function
of central banks and other monetary institutions.
License in Business Management: Major Marketing
Marketing Major
Description
After
two years of core curriculum, this program is dedicated to marketing and
proposes a different approach to teaching based on a pragmatic pedagogy. It
aims to provide students with theoretical and practical knowledge in marketing.
More specifically, it involves developing the marketing spirit from the market
research phase to the marketing of goods or services. Hence, this license aims
for students to master the strategic and operational approach supported by the
marketing approach as well as the acquisition of a global vision of the
commercial functioning of the company.
Students
in this major study the role of marketing in modern companies. The main role of
the marketer as the key connection between the product or service supplier and
the consumer requires a deep knowledge of marketing research and statistical
techniques to become a decision maker in the marketing strategies process.
These strategies will cover product and branding concepts, promotion and
communication with customers, pricing and distribution. Moreover, the field of
study will stress practical applications of marketing concepts in areas such as
consumer behavior, sales management and retailing.
Description of Practical Activities
By
the end of the second year, the students have the choice between doing an
internship or a mini dissertation:
Internship:
Students must carry out a two-month internship during the summer (between S4
and S5) for students who have successfully completed the 2nd year of studies.
This internship will be preceded by a practical activity at S4 level
(preparation for the internship) and a defense at S5 level. This defense will
be evaluated by a grade which will count in the general average of S5 as
indicated in the curriculum.
Mini
dissertation Students must carry out
a mini-thesis or a project (case study, survey, diagnostic market study,
business plan, etc.) at S6 level on a theme related to the mention chosen in
the context of a seminar provided by a university teacher.
3rd
Year License in Business Management:
Major Marketing
Semester –5–
N° |
Course
Code |
Course
Title |
Number
of Credits Granted |
Number
of credits (contact hours) |
|||
Lecture |
Tutorial |
||||||
1 |
ECUEF511 |
Marketing Strategy |
3 |
21 |
21 |
||
2 |
ECUEF512 |
Price and Product Management |
2 |
21 |
21 |
||
3 |
ECUEF521 |
Marketing Research |
4 |
42 |
21 |
||
4 |
ECUEF531 |
Analysis of Consumer Behavior |
4 |
42 |
21 |
||
5 |
UEF541 |
PFE / Internship report |
5 |
- |
|||
ECUET511 |
Business English |
2 |
21 |
||||
6 |
ECUET512 |
Integration and Professional
Behavior |
3 |
21 |
|||
ECUEO511 |
Ethics
and Sustainable Development |
3 |
42 |
21 |
|||
ECUEO512 |
Digital
Marketing |
4 |
42 |
21 |
|||
TOTAL |
30 |
252 |
126 |
||||
Courses
Descriptions and Learning Outcomes
Marketing
Strategy (ECUEF511)
The
main objective of this course is to allow students to acquire conceptual
knowledge and techniques for conducting strategic analysis, evaluating and
developing a strategy, and developing a marketing plan.
Learning
Outcomes
On
successful completion of this course, students will be able to:
-
Compare and contrast the key principles of
marketing strategy.
-
Explain marketing and strategy concepts and ideas
in their own words.
-
Think strategically about marketing issues and
provide recommendations.
Price and Product Management
(ECUEF512)
Knowing
that the marketing-mix must take on the characteristics of differentiation
essential to a good positioning and that the essential quality of a mix is
linked to its general balance, this course aims to clarify the conditions for
effective management of product and pricing policies of the company.
Learning
Outcomes
At
the end of this course, the student will be able to:
-
Apply the fundamental concepts of product and
brand development and management.
-
Use the brand-positioning framework to develop a
brand, keep it relevant, expand a brand internationally, and reposition a
brand.
-
Use tools and metrics to analyze competitors and
develop positioning strategies.
-
Apply an understanding of the product manager’s
role in product pricing, sales, and promotion.
Marketing
Research (ECUEF521)
The
main objective of this course is to enable students to acquire conceptual
knowledge and techniques for conducting strategic analysis, evaluating and
developing a strategy, and developing a marketing plan.
Learning
Outcomes
By
the end of this course students should be able to:
-
Formulate, organize, and conduct a marketing
research project,
-
Apply and evaluate different sources of marketing
information,
-
Apply and evaluate various data collection
techniques,
-
Write a comprehensive market research report.
Analysis
of Consumer Behavior (ECUEF531)
Consumer
behavior and market research course enables students to gain a comprehensive
understanding of consumer behavior & market research and their relevance in
gaining consumer insight.
Learning
Outcome
The
main outcomes of this course are to:
-
Explain the basics of consumer and buyer behavior,
-
Understand the internal and external factors that affect purchasing behavior,
-
Develop marketing strategies adapted to customer segments.
PFE /
Internship report (UEF541)
Writing a thesis
requires special knowledge and abilities allowing undergraduate students to
choose a relevant subject from the professional field and follow a rigorous
methodological approach rigorous in order to be able to respond to a problem
and offer solutions to those responsible for the internship company.
Learning
Outcome
Thus,
this methodology course dedicated to students allows them to:
-
Master the process of carrying out an academic project.
-
Be able to formulate a subject and a problem in relation to the field of
activity of the host company.
-
Achieve a balanced plan in terms of content and form.
-
Write effective introductions and conclusions.
-
Avoid plagiarism, fraud and any type of defective writing.
-
Properly present an academic project during a defense.
ECUET511
Business English
The main objective of
this course is to enable students to:
-Capitalize
on knowledge in grammar and conjugation,
-
Develop a fluid and precise speech in business English,
-Facilitate
the understanding of management texts.
Integration and Professional Behavior
(ECUET512)
This
course aims to help students make a smooth transition between university and
the workforce. It gives them the opportunity to prepare for the challenges of
entering the labor market and provides them with benchmarks to develop and
implement their professional integration process.
Ethics
and Sustainable Development (ECUEO511)
This
course highlights the relevance of ethics and sustainability for the
decision-making processes in organizations and provides a theoretical framework
for understanding and balancing responsibilities toward the Sustainable
Development Goals.
Learning Outcomes
-
Explain the basic foundations of the ethical concept, its origins, its reasons
for being and show why its introduction into the values and culture of the
company has become inevitable,
-Analyze
the voluntary approaches in which profit-making companies engage in order to respect,
beyond their objective of economic profitability, social and environmental
requirements, and improve relations with all parties involved in their
activities,
-Explain
how several ecological, social, political and economic imperatives have made
sustainable development a necessity and an indispensable condition for the
survival of the business,
-
Consider the marketing to be put in place by companies to meet the challenges
and issues of Corporate Social Responsibility and Sustainable Development.
Digital
Marketing (ECUEO512)
This
course covers the fundamentals of digital marketing and allows a better understanding
of the contribution of digital to marketing.
The
general objective of this course is for students to acquire theoretical
knowledge and digital marketing practices.
Learning
Outcomes
More
specifically, this course aims for students to:
-
Know the trends and evolution of digital
marketing.
-
Design the main features of a digital marketing
strategy.
-
Understand the digital marketing channels and
select the most appropriate to reach the marketing goals.
3rd
Year License in Business Management:
Major Marketing
Semester
–6–
N° |
Course
Code |
Course
Title |
Number
of Credits Granted |
Number
of credits (contact hours) |
|
Lecture |
Tutorial |
||||
1 |
ECUEF411 |
Distribution
Strategies |
5 |
42 |
21 |
2 |
ECUEF621 |
Communication Marketing |
4 |
42 |
21 |
3 |
ECUEF631 |
Analysis of Marketing
Data |
4 |
42 |
21 |
4 |
UEF641 |
Supervised Project |
5 |
21 |
|
5 |
ECUET611 |
Business English |
2 |
21 |
|
ECUET612 |
Advertising
Design |
3 |
21 |
||
6 |
ECUEO611 |
International Marketing |
4 |
42 |
21 |
ECUEO612 |
E-commerce |
3 |
42 |
21 |
|
TOTAL |
30 |
273 |
105 |
Courses
Descriptions and Learning Outcomes
Distribution
Strategies (ECUEF411)
This
course should enable the student to understand the importance of choices
relating to distribution in the success or failure of marketing a product.
Learning
Outcomes
This
course strives to achieve the following learning outcomes:
-
Students should be able to understand and
appreciate the diverse variables affecting the sales and distribution function,
-
Students should be able to develop sales and
distribution plans,
-
Students should be able to link distribution with
other marketing variables.
Communication
Marketing (ECUEF62)
This
course develops an appreciation and understanding of the individual elements of
the marketing communications mix: advertising, direct marketing, sales
promotion, and public relations. Furthermore, how these may be managed as an
integrated program to implement and support the brand, product, or service
strategy.
Learning
Outcomes
The
learning outcomes of the course are to:
-
Help understand the need for
communication for the company and its products / services.
-
Develop a communication strategy and choose the appropriate media.
-
Report on the impact of communication on consumer / buyer behavior and on his
loyalty.
-
Use traditional and interactive means of communication to succeed in a campaign
communication.
Analysis
of Marketing Data (ECUEF631)
The
main objective of this course is to introduce students to the main analytical
techniques of quantitative data used in marketing.
Learning
Outcomes
On successfully completing the course,
students will be able to:
-
Demonstrate knowledge and critical understanding of the role and value of
information, performance measurement and customer / competitor insights in
marketing.
- Understand the organizational and discursive processes through which data is
translated into marketing practices.
Supervised
Project (UEF641)
The
main objective of this course is to:
-
Initiate students in the development of business plan, case studies,
theoretical part (bibliographic research) in order to complete a report
-
Allow the manipulation of theoretical tools based on real data or bibliographic
research on a theoretical subject related to the field of Marketing.
Business
English (ECUET611)
The
objective of this course is to allow students to master oral and written
communication in English language, especially in the field of marketing.
Learning
Outcomes
The
main outcomes of this course are to enable students to:
-
Capitalize on knowledge in grammar and conjugation,
-
Develop a fluid and precise speech in business English,
-
Facilitate the understanding of management and marketing texts.
Advertising
Design (ECUET612)
This
course is based, firstly, on the fundamental notion of integrating a
communication campaign within the overall strategy of a company or
organization, including notions of client-agency relationships; and additionally,
on the process of creating marketing communication campaigns.
Learning
Outcomes
At
the end of this course, students will be able to:
-Describe
and analyze/measure/assess the relevant theories, practice, digital ads, legal
issues, ethical challenges, faith, and diversity in the fields of advertising
and marketing communication.
-Design
effective visual communication for various advertising approaches that combine
the use of print, online/digital and other multimedia communication.
International
Marketing (ECUEO611)
The
main objective of this course is to give students the necessary knowledge and
skills which will allow them to understand and analyze the evolution of the
environment and to orient the strategy internationalization of the company in
the face of the opening of markets.
Learning
Outcomes
The main outcomes of
this course are to enable students to:
-develop
an understanding of major issues related to international marketing
-develop
skills in researching and analyzing trends in global markets and in
modern marketing practice
-
Be able to assess an organization's ability to enter and compete
in international markets.
E-commerce
(ECUEO612)
This
course allows students to understand the main concepts of electronic commerce, the
architecture of a merchant website, the means to promote it, as well as the
operations for allowing a user to receive the purchased products.
Learning
Outcomes
This
course strives to achieve the following learning outcomes:
-
Analyzing branding and pricing strategies,
-
Using and determining the effectiveness of market
research.
-
Assessing the effects of disintermediation.
License in Business Management: Major Management
Management Major
Description
After
two years of core curriculum, this program is dedicated to management and
proposes a different approach to teaching based on a pragmatic pedagogy. It
aims to provide students with theoretical and practical management knowledge.
More precisely, it focuses on acquiring the fundamental principles of
management of organizations and thus of assimilating methods of leading an
organization.
This
management major is designed to prepare students for positions of leadership
and responsibility in modern institutions. Management is considered as a
professional career that embodies expertise and knowledge of fundamentals,
ethical, human, and global aspects of organizations in order to make elaborated
decisions and meet challenges. The management major program focuses on
developing communication, leadership, and problem-solving skills.
Description of Practical Activities
By
the end of the second year, the students have the choice between doing an internship
or a mini dissertation:
Internship:
Students must carry out a two-month internship during the summer (between S4
and S5) for students who have successfully completed the 2nd year of studies.
This internship will be preceded by a practical activity at S4 level
(preparation for the internship) and a defense at S5 level. This defense will
be evaluated by a grade which will count in the general average of S5 as
indicated in the curriculum.
Mini
dissertation Students must carry out
a mini-thesis or a project (case study, survey, diagnostic market study,
business plan, etc.) at S6 level on a theme related to the major chosen in the
context of a seminar provided by a university teacher.
3rd
Year
License in Business Management: Major Management
Semester –5–
N° |
Course
Code |
Course
Title |
Number
of Credits Granted |
Number
of credits (contact hours) |
||
Lecture |
Tutorial |
|||||
1 |
ECUEF511 |
Organizational Theory |
4 |
42 |
||
2 |
ECUEF521 |
Quantitative and Qualitative Analysis |
5 |
21 |
21 |
|
3 |
ECUEF531 |
Project Management |
3 |
42 |
||
4 |
ECUEF532 |
Quality Management and Certification |
3 |
42 |
||
5 |
ECUEF541 |
Development
and Validation of the Internship Report |
5 |
0 |
||
ECUET511 |
Business English |
2 |
21 |
|||
6 |
ECUET512 |
Diagnosis and Evaluation |
3 |
21 |
||
ECUEO511 |
Decision theory |
3 |
42 |
21 |
||
ECUEO512 |
International
Management |
2 |
42 |
21 |
||
TOTAL |
30 |
294 |
63 |
|||
Courses
Descriptions and Learning Outcomes
Organizational
Theory (ECUEF511)
This course allows the student to understand the
contributions of the different theories that have emerged related to
organizations.
Learning
Outcomes
-
Describe the general history of management theory and practice and frame
how organizational behavior has developed from these into a discreet field.
-
Describe organizational behavior and differentiate between the three
levels of influence.
-
Describe contemporary issues and topics in organizational behavior.
Quantitative and Qualitative Analysis (ECUEF521)
This course introduces students to the main techniques
of quantitative and qualitative analysis of data used in management.
Learning
Outcomes
At the end of this course,
students will be able to:
-
Critically assess the main types of contemporary business and management
research methods,
-
Review and update their initial research proposal and plan for their
selection of research methodology,
-
Develop data collection and exploration skills,
-
Develop data analysis skills.
Project
Management (ECUEF531)
This
course explains the fundamentals and techniques of project management.
Learning
Outcomes
At the end of this
course, students will be able to:
- understand the
structures and configurations of teams in project mode,
- characterize the types
of projects within a company,
- understand the
calculation of the overall cost of a project.
Quality
Management and Certification (ECUEF532)
This course introduces the student to quality
management and related concepts. It focuses on the importance of quality
management including quality systems, organizational structure, tasks completed,
and documents used and certifications.
Learning
Outcomes
Students will be able to:
- Explain the different meanings of the
quality concept and its influence.
- Describe, distinguish, and use the several
techniques and quality management tools.
- Explain and distinguish the normalization,
homologation, and certification activities.
- Identify the elements that are part of the
quality measuring process in the industry.
Development and Validation
of the Internship Report (ECUEF541)
After a two-month internship, the student must draw up
an internship report and then validate it.
Writing a thesis requires special knowledge and
abilities allowing undergraduate students to choose a relevant subject from the
professional field and follow a rigorous methodological approach in order to be
able to respond to the problem and offer solutions to those responsible for the
internship company.
Learning Outcome
Thus, this methodology
course dedicated to students allows them to:
- Master the process of
carrying out an academic project.
- Be able to formulate a
subject and a problem in relation to the field of activity of the host company.
- Achieve a balanced plan
in terms of content and form.
- Write effective introductions
and conclusions.
- Avoid plagiarism, fraud
and any type of defective writing.
- Properly present an academic project during
a defense.
English (ECUET511)
The main objective of this course is to enable
students to:
-
Capitalize on knowledge in grammar and conjugation,
-
Develop a fluid and precise speech in business English,
-
Facilitate the understanding of management texts.
Diagnosis and Evaluation (ECUET512)
The evaluation of a case takes place after a phase of
reflection and preliminary diagnosis allowing all aspects of the business and
its environment to be taken into account.
Learning
Outcomes
-
Develop business models
that support a company's strategic objectives.
-
Appraise the impact on
financial and operational performance of specific business processes/models.
-
Analyze the key business
processes that drive the value chain of an organization throughout the entire
product life cycle.
Decision theory (ECUEO511)
This course focuses on theories and practices of
decision making, such that students are better prepared to face future
challenges of decision making as individuals, in groups, and in organizations.
Learning
Outcomes
The main learning outcomes of this course are to:
- Provide students with basic knowledge of decision
making
- Promote the acquisition of skills (spirit of
analysis, discernment, and synthesis.)
- Develop operational knowledge and abilities.
International Management (ECUEO512)
International management course is designed to
facilitate students’ knowledge of the
fundamentals of international business strategies and cross-cultural management.
Throughout the course, students are expected to develop a sense of ease in managing
a business in a multicultural environment.
Learning
Outcomes
At the end of this course, students will:
- develop an international management culture
- have knowledge of international trade and
investment,
- acquire the skill of international management.
3rd
Year License in Business Management: Major
Management
Semester –6–
N° |
Course
Code |
Course
Title |
Number
of Credits Granted |
Number
of credits (contact hours) |
|
||
Lecture |
Tutorial |
|
|||||
1 |
ECUEF611 |
Innovation Management and Entrepreneurship |
3 |
21 |
|
||
ECUEF612 |
Management of Digital Transformation and Information Systems |
2 |
21 |
21 |
|
||
2 |
ECUEF621 |
Strategic Management |
5 |
42 |
21 |
|
|
3 |
ECUEF631 |
Management Control |
5 |
42 |
21 |
||
4 |
ECUEF641 |
Supervised Project |
5 |
21 |
|
||
5 |
ECUET611 |
Business English |
2 |
21 |
|
||
ECUET612 |
E-management |
3 |
21 |
|
|||
6 |
ECUEO611 |
Psycho-Sociology
of Organizations |
3 |
42 |
21 |
|
|
ECUEO612 |
Personal
Development
|
2 |
42 |
21 |
|
||
TOTAL |
30 |
273 |
105 |
|
|||
Courses
Descriptions and Learning Outcomes
Innovation Management
and Entrepreneurship (ECUEF611)
This course focuses on how to implement techniques and
management devices intended to create the most favorable conditions for the
development of innovations, knowing that innovation is more than never the
engine of business growth and even business creation.
Learning
Outcomes
By the end of the program, students will be able to:
-
Respond positively and
effectively to problems in unfamiliar contexts,
-
Apply new ideas, methods,
and ways of thinking,
-
Consider the ethical and
environmental issues and responsibilities which managers take into account when
making decisions.
Management of Digital
Transformation and Information Systems (ECUEF612)
This course allows the student to acquire the culture
of information systems and to learn, firstly, to collaborate in the
implementation of an IS and, on the other hand, to integrate software within of
an existing IS.
Learning
Outcomes
Having successfully completed the course, students
should be able to:
- Define and
articulate the meaning of central concepts related to the four
perspectives/blocks of the course and understand the conceptual relations of
the theory to the broader context of digitalization.
- Effectively apply, explain, and discuss concepts and
theories, and how they are interrelated, to solve complex current and future
challenges of digital transformation.
- Employ the theoretical perspectives to analyze
digitalizing firms and markets in cases to enable informed managerial decision
making, including selecting and advocating why a perspective is suitable for a
particular analytical and managerial task.
Strategic Management (ECUEF621)
Strategic management is central to the operation of a
variety of businesses in different sectors and environments. The creation of a
strategy and the management of its implementation are important in developing
businesses that can create and sustain a competitive advantage.
Learning
Outcomes
This course enables students to:
• Understand and design a strategy,
• Carry out continuous assessment of managerial
action.
Management Control
(ECUEF631)
The course develops the student's ability to, with the
help of scientific theories and insights into practical application analyze
management control systems and thus be able to make relevant decisions
regarding organizational development.
Learning
Outcomes
The main outcomes of the course are to:
- introduce students to themes and issues relating to
organizational control, the assessment and diagnosis of companies,
- allow the manipulation of analysis and control
tools.
Supervised Project
(ECUEF641)
The main objective of this course is to:
- introduce students to the development of a business
plan, case studies, theoretical part (research
bibliography) to complete a report.
- allow the manipulation of theoretical tools on real
data or a research bibliographic on a theoretical subject related to
management.
Business English (ECUET611)
The main objective of this course is to enable
students to:
- Capitalize on knowledge in grammar and conjugation,
- Develop a fluid and precise speech in business
English,
- Facilitate the understanding of texts in management
and marketing.
E-management (ECUET612)
The objective of this course is to provide an overview
of changes in the role of the manager as well as various changes in the main
functions of the company (marketing, production and logistics, human resources,
and strategy) due to the impact of ICT on the organization, at both macro and
micro level.
Psycho-Sociology of
Organizations (ECUEO611)
This course focuses on how to analyze and understand
what is happening at the human level in the company; and also, how to be able
to strategize and use methods to increase cooperation and participation in the
organization.
Learning
Outcomes
At
the end of this course, students will be able to:
-
Adopt a global
perspective on organizational process integrating and articulating the
socio-affective and the socio-political dimensions,
-
Be aware of relational
dynamics,
-
Become familiar with the
specific tools and methodologies of this approach.
Personal Development
(ECUEO612)
This course aims to teach the basic tools of
interpersonal communication, and to clarify the relationship with others.
Learning
Outcomes
-
Self-Assessment: Students
will be able to identify success-related competencies.
-
Exploration: Students will
be able to research and identify realistic and informed academic and career
goals
-
Evaluation: Students will
be able to analyze their academic progress over the semester in terms of
progress toward academic and career goals
-
Goal Setting: Students
will be able to connect personal values and life purpose to the motivation and
inspiration behind their goals.
-
Planning: Students will
be able to locate programs, information, people, and opportunities to support
and realistically test their goals.