Licence in Business Management (English)

Overview

The licence in business management is a 3- years undergraduate program that provides students with a broad knowledge of the organizational, financial, legal, and marketing aspects of a company and their interconnections, while at the same time, allowing them to specialize in one particular field (such as finance, management or marketing).

After two years of common-core program, students will choose a major in a particular aspect of the company among the followings:

• Management
• Marketing
• Finance

As part of its partnership with IDRAC Business School,UIK's students pursuing a licence in Business Management will have the opportunity to finish their third and last year abroad and obtain a French diploma (Bachelor).

UIK students will have two options:

1^stoption:

• Licence in Business Management

2^ndoption

2 years at University Ibn Khaldoun + 1 year at IDRAC Business School

• French Degree (Bachelor in Business Administration)

N.B. Admission at IDRAC Business School is conditional upon obtaining a score of 750 in the TOIEC or equivalent.




Program’s advantages

• Built on the premises of the Anglo-Saxon educational model, social sciences and humanities are at the core of our curriculum,thereby broadening the students minds and providing them with sharp critical thinking skills.
• Since a good manager is someone who can effectively interact with customers and employees, the program places strong emphasis on oratory skills and communication. Active participation, oral presentations and teamwork are an integral part of the classroom and count towards the final grade of the course. As we strongly believe that teaching is not about listening to a teacher’s monologue, classrooms are structured in the form of seminars where students play an active part in the discussion.
• As theoretical knowledge goes hand in hand with practice, the program’s pedagogical approach relies on a combination of case studies, business simulations, group projects, internships, workshops and conferences conducted by experts in their fields.
• Fully in tune with the digital transition in the era of information, digital technology is at the core of our curriculum (digital marketing, big data, business intelligence …)
• Above all, we hope that this program will allow the students growth on an academic, professional and personal level.




Learning outcomes

• Demonstrate an ability to apply general Management know-how in practical business situations.
• Acquire the fundamental principles of management of organizations, thereby assimilating the way of leading an organization and directing it, planning its development, controlling it ... These principles are set out according to a vision and a global view of the organization which includes several aspects such as the strategic, managerial, marketing, financial and social aspects.
• Understand the financial issues that may arise in the corporate and professional context via financial audit Funderstaand business valuation.
• Understand the challenges of the digital world by pointing out the importance of social media and the web in a corporate environment.
• Develop theoretical and practical knowledge in marketing, from the market analysis to the marketing of goods or services.
• Develop effective skills in communication (oral and written) and demonstrate the ability to conduct methodological research and expose your findings.

Major requirements

• The competition of 180 units of course credits
• A two-month internship during the summer (between S4 and S5) for students who have successfully completed the 2nd year of studies. This internship will be preceded by a practical activity during S4 (preparation for the internship) and a defense during S5. This defense will be sanctioned by a grade which will count towards the general average of S5 as indicated in the curriculum.
• A senior thesis or a project (case study, survey, diagnostic market study,business plan, etc.) during Semester 6 on a theme chosen in the context of a seminar provided by a university teacher

Career opportunities

• Sales manager, business consultant, quality manager, operations manager planning and monitoring of corporations…
• Careers in corporate financial management,commercial and investment banking, capital markets, and financial services…
• Product manager, marketing consultant, content strategist, digital brand manager, market research analyst…
  
  
formulaire de pré-insciption



               University of Ibn Khaldoun - Tunis

LICENSE IN BUSINESS MANAGEMENT

Academic Year 2020-2021

 

 

UIK offers high-quality educational programs that encourage analytical thinking, ethical behavior and develop management and leadership skills. Students are trained to become leaders and forerunners regardless of their chosen major. For this reason, the pedagogy the university has adopted, prepares students to easily integrate the job market and lead business organizations.  Furthermore, UIK provides its students with a reliable education by integrating multidisciplinary approaches to teaching and learning and by using real world business data analysis.

 

UIK launched, this academic year 2020/2021, a degree Program called License in Business Management (LBM) with majors in finance, management, and marketing. It is delivered exclusively in English, prepared by a team of the most qualified teachers, offering a multidisciplinary and varied course that meet both national and international standards. Students enrolled in the LBM degree program should pursue only one major during the third year.

 

The LBM program aims to provide students with theoretical and practical business management knowledge. More precisely, it focuses on acquiring the fundamental principles of management of organizations and thus of assimilating the way of leading an organization, as well as, planning its development, and controlling it. These principles are set according to a vision and a global view of the organization, which includes several aspects such as the strategic, managerial, marketing, financial and social aspects.

 

The LBM program is preceded by a one-month intensive training in English language which allows students to be assessed according to their levels and be able to improve their linguistic skills to facilitate the assimilation of the courses of different specialty subjects of this academic curriculum. UIK has also fostered a partnership with the British Council to grant the students training during their cubiculum that will make them ready to obtain the IELTS, an international certificate of English Language proficiency. This certificate is going to be the students’ visa to access to pursue their studies abroad.

Students within the LBM program complete a common two-year program during which they are introduced to the business core courses of each of the six subject areas constituting their major. These courses will enable students to gain greater clarity for their choice of major as they work towards having necessary prerequisites for it.

 

This LBM program additionally offers students the opportunity to complete internships and training in Tunisia and abroad. The duration of the training is two months followed by the writing of a training report presented in front of an evaluation committee.  Furthermore, this practical program has an immediate impact on potential recruiters. It is career oriented and aims to facilitate the integration of students into the job market by responding to the latter are demands.

All students are supervised by an adviser, an instructor from the university, to ensure a straightforward integration into the university as well as a continuous monitoring, and follow-up that may arise, during their course at UIK.

UIK is also committed to offer students a unique university experience through a variety of clubs and events. These will enable them to cultivate the spirit of initiative, responsibility, and community. Students will be able thanks to different activities and occasions to develop their interpersonal skills and become valuable members in their communities.

 

Professional Career Prospects

 

The LBM is likely to offer professional opportunities relative to several jobs. Among these, we can cite:

 

·         Administrative executives (or future executives) trained in all management methods and techniques.

·         Head of an industrial, production or service unit

·         Project manager in charge of study, planning or monitoring functions in business organizations.

·         Management consultant

·         Quality control consultant

·         Knowledge management manager

 

LBM Program Objectives

The LBM program prepares undergraduate students for post graduate studies and for future careers in business by providing an international model curriculum. Also, English language speaking faculties are chosen to provide courses adapted to the standards of the most prestigious universities.

The LBM degree program seeks to:

•         Give students the theoretical basics and principles for business functions.

•         Develop students’ understanding of ethical and social responsibility.

•         Cultivate cooperation, interpersonal, communication and leadership skills.

•         Foster students’ critical thinking, analytical and problem-solving skills

•         Guarantee proficiency in a chosen business discipline.

 

 The LBM students are expected to:

·         Assimilate the fundamentals of finance, marketing, and management fields.

·         Collaborate with their team members; they will learn during their curriculum all the basics of leadership skills through group projects and presentations.

·         Assess and analyze business situations and use critical thinking to make decisions related to business dilemmas.

·         Use, organize, analyze, and visualize all business data by using a wide set of data related to a specific business, applying concepts and models related to their areas of study.

 

 

Conditions and Prerequisites 

Admission to the License Business Management program follows the university’s admission requirements. Are admitted to registration in first year License in Business Management, students holding a baccalaureate in secondary education or a diploma obtained in equivalence. New students are required to take the English language placement test. LBM students are expected to follow the recommended sequence of study for their chosen major.

 

 

LBM Curriculum

 

After two years of core common curriculum, the students of the program will specialize in finance, marketing, or management. The first, second, third and fourth semesters are devoted to mandatory modules common to management licenses. There are non-business core courses, namely intensive general English, debating skills, English communication skills, technical writing, reporting skills, and soft skills workshops.

 In addition to the business core, the student must complete 60 credits in a specialization area constituting a major. In fact, the fifth and sixth semesters are reserved for specialization or major. It is within this framework that specific and up-to-date management thematic and topics are treated.

The major allows each student to obtain an in-depth knowledge in finance, marketing, or management. Support courses are scheduled in case the student encounters difficulties with the assimilation or understanding of certain courses.

 

The LBM courses summary is presented in the following tables.

  

1st Year                       Common Core Curriculum in Business Management

 

                                                                      Semester –1–

N°	Course Code	Course Title		Number of Credits granted	Number of credit contact hours
					Lecture	Tutorial
1	ECUEF111		Principals of Management I	5	21	21
2	ECUEF121		Financial Accounting I	5	42	21
3	ECUEF131		Microeconomics	5	42	21
4	UCUEF141		Mathematics I	5	42	21
5	UCUEF151		Introduction to Law	2	42
	UCUEF152		Financial Mathematics	3	21	21
6	ECUET111		Business English	2	21
	ECUET112		TIC skills I  (Computer Science)	3	21
TOTAL				30	273	105

 

Courses Descriptions and Learning Outcomes


 

Principals of Management I (ECUEF111)

This course introduces the various philosophies, roles and functions of management. Students will be able to explore basic theories of management, describe the internal and external environment for a business and determine issues of ethics, planning, goal setting, and effective decision-making processes.

Learning Outcomes

- Allow the student to know the company and the nature of its relations with the environment

- Introduce the student to the fundamental principles of management.

 

Financial Accounting I (ECUEF121)

This course provides an introduction to the objectives, principles, assumptions, and concepts of financial accounting. It focuses on procedures and practices from the accounting cycle through financial statement presentation with an emphasis on recognizing, valuing, reporting, and disclosing assets, liabilities, and equity.

Learning Outcomes

- Understand the objectives and principles of financial accounting.

- Master the basic mechanisms and supports of financial accounting (account, journal, ledger, balance).

- Prepare financial statement analysis to evaluate the financial performance of a company

 

Microeconomics (ECUEF131)

An introductory course providing a general understanding of basic microeconomic concepts. Specifically, it acquaints the students with the study of individual consumers, groups of consumers, and firms.

Learning Outcomes

- Present the concepts and fundamental reasoning of economic analysis;

- Allow students to understand certain problems in applied economics linked to consumer and producer behavior.

- Provide work and reflection tools allowing for economic reasoning.

 

Mathematics I (UCUEF141)

Introduces the calculus of functions of a single variable. The course emphasizes integral calculus, applications and problem solving using the tools of calculus. The application of established results should be drawn from concrete examples related to management.

Learning Outcomes

By the end of this course, the students are equipped with mathematical tools, and real business examples which are used by managers.

 

Introduction to Law (UCUEF151)

This course aims to introduce students to the basic concepts and rules of law. The course equips students with both a theoretical knowledge and practical understanding of the law. In the process, it is expected that students will, in addition to acquiring an overall knowledge of law, also develop an understanding of “how law works in practice.”

Learning Outcomes

By the end of this course, the students will understand the basic principles of law and the essential elements of legal knowledge of a practical nature.

 

Financial Mathematics (UCUEF152)

This course is a basic introduction to finance. It starts by making an introduction to the value of money, interest rates and financial contracts. Its purpose is to give students a broad perspective on the topic of financial theory.

Learning Outcomes

-Familiarize the student with the fundamentals of financial mathematics.

-Provides the student with the tools needed to solve financial problems that require the use of applied mathematics in finance.

 

Business English (ECUET111)

This course is an introduction to a practical application of basic language usage skills with emphasis on fundamentals of writing and editing for business.

Learning Outcome

By the end of this course students should master the basics skills of the language and communicate during basic conversations of professional life.

 

TIC skills I (Computer Science) (ECUET112)

This course offers students the opportunity to master the functionality of MS Excel, and to apply those skills to many applications. Moreover it covers an initiation to programming language C and includes its basic functions and characteristics.

Learning Outcomes

By the end of this course students should be able to:

-          Create a basic workbook and worksheet, design and manage Excel worksheets.

-          Describe how various charts can be used to represent quantitative data in Excel.  

-          Appropriate mathematical processes necessary to achieve a result, formulas utilizing

relative, absolute, and mixed cell references in formulas in C  language.

-          Mastering the basics of programming using C with business applications

 

 1st Year                     Common Core Curriculum in Business Management

 

   Semester –2–

N°	Course Code	Course Title	Number of Credits Granted	Number of credit contact hours
				Lecture	Tutorial
1	ECUEF211	Principals of Management II	5	21	21
2	ECUEF221	Financial Accounting II	5	42	21
3	ECUEF241	Descriptive Statistics and Probability	5	42	21
4	ECUEF231	Mathematics II	5	42	21
5	ECUEF251	Macroeconomics	3	42
	ECUEF252	Commercial Law	2	42
6	ECUET211	Business English	2	21
	ECUET212	TIC skills II  (Computer Science)	3	21
TOTAL			30	294	84




 


Courses Descriptions and Learning Outcomes

 

Principals of Management II (ECUEF211)

This course is a study of the principles of management theory and practice in organizations, with emphasis placed on the challenges of management in a diverse and complex environment.

 

Learning Outcomes

 

At the end of this course, the student will be introduced to the different specialties of management (Marketing, Finance, Production management, Management, Human resources management).

 

Financial Accounting II (ECUEF221)

This course introduces statement of cash flows and financial statements analysis. It is the ideal way for students to acquire a valuable skill as well as to begin to develop an appreciation of the role of accounting in the evaluation and management of a business. Accordingly, it is recommended as a course both for students interested in business generally, and for those planning a career in accounting.

Learning Outcomes

- Introduce the student to accounting work at the end of the year.

- Allow the student to present accounting information to users following the instructions of the Tunisian accounting system of 1997.

 

Descriptive Statistics and Probability (ECUEF241)

This course gives the students the basic tools of collecting, analyzing, presenting, and interpreting data. Business Statistics I course introduces basic statistical tools from probability and descriptive statistics which may be used to tackle economics and business issues starting from data. Emphasis on the real applications of the techniques and on the interpretation of results will help students to appreciate the relevance of the statistical tools in real-life applications.

  

Learning Outcomes

At the end of this course, students will be familiar with the basic concepts of descriptive statistics and probability calculations including:

- Tables and graphic representations of a statistical series,

- Measures of central tendencies, dispersion, and shapes of any variable (discrete or continuous, deterministic, or random, with one or more dimensions),

- Probabilistic models (discrete and continuous).

 

Mathematics II (ECUEF231)

This   course builds upon and extends the previous concepts of algebra, geometry, and discrete math. We will explore mathematical models, linear, quadratic, exponential and logarithmic functions, systems of equations, and trigonometry.

Learning Outcomes

At the end of this course, the student will present elements of set theory, binary relations, and algebraic structures.

 

Macroeconomics (ECUEF251)

The course provides real working and training tools useful to present the fundamental economic ideas and the operation of the economy on a national scale.

Learning Outcomes

-Allow students to understand economic phenomena such as economic growth, inflation, employment, unemployment, and expectations.

-Study the role of the state in reviving economic activity.

Commercial Law (ECUEF252)

Although definitions of commercial law vary, it generally concerns a business enterprise's contracts with its customers and suppliers (usually not with its investors or employees, and not relating to real estate property).

Learning Outcomes

-          Recognize the specificities of commercial law.

-          Recognize a trader.

-          Master the legal regime of commercial activity.

 

Business English

The aim of this course is to enable students to master the basic skills of the English language and communicate during conversations of professional life.

Learning Outcomes

-          Learning a new vocabulary appropriate for business and that will eventually be developed in different courses which students will follow during their training.

-          Being able to understand business articles and respond to them using the adequate tools.

-          Acquiring the ability to analyze graphs and charts and write an academic response to them in English.

-          Learning to write professional e-mails, memos, and minutes in English.

 

TIC skills II (Computer Science) (ECUET212)

This course offers students the opportunity to master Python with genuine statistical applications in business and finance. The target is to analyze several real data applications.

Learning Outcomes

By the end of the course students should:

-          Mastering Python through business applications

-          Manage large volumes of data through the use of Python

-          Develop knowledge in statistics using real data and simulation.

-          Interpret outputs such as graphs and tables. 

 

  

2^nd Year                     Common Core Curriculum in Business Management

                                                                                   

Semester –3–

 

N°	Course Code	Course Title		Number of Credits Granted	Number of credit contact hours
					Lecture	Tutorial
1	ECUEF311		Fundamentals of Management	5	42	21
2	ECUEF321		Managerial Accounting	5	42	21
3	ECUEF331		Fundamentals of Marketing	5	42	21
4	UEF341		Business Games	5	21
5	ECUET311		Business English	2	21
	ECUET312		Entrepreneurship I	3	21
6	ECUEO311		Taxation	3	42	21
	ECUEO312		Inferential Statistics	2	42	21
TOTAL				30	273	105

 

Courses Descriptions and Learning Outcomes


Fundamentals of Management (ECUEF311)

This course is an introduction to the fundamental principles of management and to the various activities that this theme covers. It aims to provide a theoretical framework, which enables future managers to be provided with a more or less clear vision concerning the real functioning of organizations in general, and companies in particular.

Learning Outcomes

-          Identify and define management theories, concepts and processes operating in a wide range of contexts.

-          Exercise judgement and recommend solutions for complex management issues.

-          Communicate written and oral academic arguments supported by appropriate academic literature.

 

Managerial Accounting (ECUEF321)

This course is to allow the student to master the calculation of costs according to different methods, as well as the calculation of analytical results, to facilitate decision-making.

Learning Outcomes

-          Evaluate the nature of costs in a given business situation and identify the business drivers behind those costs.

-          Evaluate capital budget alternatives and apply managerial accounting concepts to management decision making.

-          Apply key types of financial performance measurement tools to analyze financial statements.

Fundamentals of Marketing (ECUEF331)

To be successful, businesses must continually seek out and identify market opportunities that reflect the needs and wants of consumers who are still not fully met by existing products and services, and which are in the nature and function of marketing.

Learning Outcomes

By the end of this course students should be able to:

-View marketing as a coordinated and integrated effort of an organization to satisfy relevant customer’s needs and at the same time meets organizational goals,

-Develop an appreciation of ethical issues within the marketing function.


 Business Games (UEF341)

 

These are simulations carried out by groups of students whose objective is to manage a business in a given situation. Throughout the semester, students take on the role of a company that operates in a particular environment that they try to understand and cost better than the competition.

Learning Outcomes

-          Problem solving

-          Capacity for analysis and synthesis of information

-          Ethical commitment

-          Team working

-          Data and socioeconomic indicators analysis

-          Transfer and apply knowledge into practice.

 

English III (ECUET311)

The aim of this course is to enable students to master the basic skills of the English language and communicate during conversations of professional life.

 

Entrepreneurship I (ECUET312)

This course is designed to help students evaluate the business skills and commitment necessary to successfully operate an entrepreneurial venture and review the challenges and rewards of entrepreneurship. Students will learn about themselves, their decisions, and their goals to determine how entrepreneurship can play a role in their lives. Students will also be introduced to entrepreneurship from an economic perspective and the concepts of environmentally sustainable practices and social entrepreneurship.

Learning Outcomes

This introductory entrepreneurship course aims to promote entrepreneurship as a:

-          Provider of alternative solutions to unemployment problems; m

-          Engine of economic development,

-          Trainer of an actor mindset and producer of economic and social wealth.

 

Taxation (ECUEO311)

Overview of basic income tax principles, tax planning techniques, and income tax treatment of business entities.

Learning Outcomes

-           Know the tax regulations and the tax provisions in force for the income generated by natural persons and legal persons.

-          Be able to liquidate personal income tax and corporate tax.

 

Inferential Statistics (ECUEO312)

This course provides students with a broad overview of statistical methods which may be used to tackle economics and business issues starting from data. It introduces and explores advanced topics of statistical inference and develops the skill to apply these concepts in conjunction with computer usage and make appropriate decisions regarding actual business problems. Emphasis on the real applications of the techniques and on the interpretation of results will help students to appreciate the relevance of the statistical tools in real life applications.

Learning Outcomes

Upon taking this course, the students should be able to:

-          Describe the basic principles involved in planning and conducting statistical studies,

-           Show critical thinking through identifying and applying appropriate statistical methodologies to the decision-making process,

-           Use and interpret measures of statistical inference and apply these measures to decision-making in a management context,

       -  Communicate results involving graphical displays, descriptive statistics, hypothesis   testing and confidence intervals, modeling, and error analysis.

 

 

 

2^nd Year                    Common Core Curriculum in Business Management

 

Semester –4–

 

N°	Course Code	Course Title	Number of Credits Granted	Number of credits (contact hours)
				Lecture	Tutorial
1	ECUEF411	Fundamentals of HRM	5	42	21
2	ECUEF421	Financial Diagnosis	5	42	21
3	ECUEF431	Production Management	5	42	21
4	ECUEF441	Methodology for Developing an Internship Report - MERS	5	21
5	ECUET411	Business English	2	21
	ECUET412	Entrepreneurship II	3	21
6	ECUEO411	Leadership and Conflict Management	3	42		21
	ECUEO412	Corporate Social Responsibility	2	42		21
TOTAL			30	273	105




Courses Descriptions and Learning Outcomes

 

Fundamentals of HRM (ECUEF411)

Human resource management (HRM) is an important function of any organization. HRM covers the processes and systems that ensure the effective and efficient use of human talent to accomplish organizational goals.

Employing and retaining the right people is vital to the survival, growth, and sustainability of every organization.

Learning Outcome

 At the end of this course, the student should be able to use the different techniques of human resources management in a professional context.

 

Financial Diagnosis (ECUEF421)

The course provides the concepts necessary to understand and interpret financial statements and provides the analysis techniques that enable the analyst to further understand the relative position and performance of a company.

Learning Outcomes

At the end of this course, the student will be able to:

- Master the construction of flow tables

- Understand cash flow management.

 

Production Management (ECUEF431)

This course reviews the management of operations in manufacturing, service, and government organizations. Topics include a review of the activities and responsibilities of operations management, the tools and techniques available to assist in running the operation, and the factors considered in the design of the system.

Learning Outcomes

At the end of the course, students should be able to:

- master the basic techniques applicable to production management problems

- choose and apply the most suitable technique

- issue a judgment on their final decision.

 

Methodology for Developing an Internship Report – MERS (ECUEF441)

Writing a thesis requires special know-how allowing undergraduate students to choose a relevant subject from the professional field and follow a methodological approach rigorously in order to be able to respond to the problem and offer solutions to those responsible for the internship company.

Learning Outcomes

Thus, this methodology course dedicated to students allows them to:

- Master the process of carrying out an academic project.

- Be able to formulate a subject and a problem in relation to the field of activity of the host company.

- Achieve a balanced plan in terms of content and form.

- Write effective introductions and conclusions.

- Avoid plagiarism, fraud and any type of defective writing.

- Appropriately present their academic project during a defense.

 

Business English (ECUET411)

The main objective of this course is to enable the student to master the basic skills of the English language and communicate in English at basic conversations of professional life.

 

Entrepreneurship II (ECUET412)

This course builds on previous concepts and outlines strategies and tactics for forming, financing and launching a new venture. Topics to be addressed will include building the new venture’s initial management team, identifying, and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth.

Learning Outcomes

At the end of this course, the student will be able to:

- discover how entrepreneurs where recognize business opportunities,

- find ideas and organize their resources in order to launch projects or businesses which, while responding to market needs, will bring them great personal satisfaction.

 

Leadership and Conflict Management (ECUEO411)

A review of the different disciplines related to the analysis of human conflicts with emphasis on the psycho-social analysis of the problem. This course is a review of the different techniques of conflicts and in particular negotiation and mediation techniques as well as an analysis of the students' personal aptitudes to position themselves in relation to human conflicts and handle their management or resolution

Learning Outcomes

At the end of this course, students will cultivate the knowledge, skills, and attitudes associated with effective and socially responsible leadership.

 

Corporate Social Responsibility (ECUEO412)

The objective of preparing financial statements is to provide information on the financial situation, performance and cash flow of a business; useful information for a range variety of users for economic decision making.

Learning Outcomes

By course completion the student should be able to:

- Understand most common theoretical perspectives of corporate social responsibility and the role of business in sustainable development.

- Develop insight into Corporate Social Responsibility from the perspective of business, of government and of civil society




License in Business Management: Major Finance

 

 

Finance Major Description

 

After two years of core curriculum, this program is dedicated to finance by proposing a different approach to teaching based on a pragmatic pedagogy. It aims to provide students with theoretical and practical knowledge in finance by offering students an integrative approach to the fields of banking and finance. More specifically, it is focused on mastering the different instruments of analysis and financial practice necessary for any business. Hence, this license aims to ensure that students master most financial issues that are likely to arise in the corporate and professional context via financial audit and business evaluation.

By completing this major, students will improve their analytical competencies and theoretical fundamentals essential for research in the financial and banking sectors. Moreover, this major develops analytical tools for understanding financial institutions, management control, portfolio management and   international financial management. 

 

Description of Practical Activities

 

By the end of the second year, the students have the choice between doing an internship or a mini dissertation:

 

Internship: For students who have successfully completed the 2nd year of studies, they should  carry out a two-month internship during the summer (between S4 and S5). This internship will be preceded by a practical activity at S4 level (preparation for the internship) and a defense at S5 level. This defense will be evaluated by a grade, which will count in the general average of S5 as indicated in the curriculum.

 

Mini dissertation Students must carry out a mini-thesis or a project (case study, survey, diagnostic market study, business plan, etc.) at S6 level on a theme related to the major chosen in the context of a seminar provided by a university teacher.

 

 


3^rd Year                           License in Business Management: Major Finance

 

Semester –5–

 

                                                                              

N°	Course Code	Course Title	Number of Credits Granted	Number of credits (contact hours)
				Lecture	Tutorial
1	ECUEF511	International Financial Management	3	21	21
2	ECUEF512	Management of Financial Institutions	2	21	21
3	ECUEF521	Econometrics Applied to Finance	4	42	21
4	ECUEF531	Portfolio Management	4	42		21
5	ECUEF541	Development and Validation of the Internship Report	5	-
	ECUET511	English	2	21
6	ECUET512	Integration and Professional Behavior	3	21
	ECUEO511	SME Cash Management	3	42			21
	ECUEO512	Decision theory	4	42			21
TOTAL			30	252	126

 




Courses Descriptions and Learning Outcomes

 

International Financial Management (ECUEF511)

This course is concerned with the financial management of the firms that operate in the increasingly globalized business environment.  The course offers a concise introduction to international finance and provides a clear, conceptual framework for analyzing key financial decisions in multinational firms. 

Learning Outcome

-          Familiarize students with the organization and the functioning of foreign exchange markets and with the management of common international balances.

-          Treat international financial management as a natural and logical extension of the principles learned in the introductory financial management course.

 

Management of Financial Institutions (ECUEF512)

Today, the growth of financial institutions, the emergence of new banking risks, the regulatory tightening and the magnitude of certain claims related to changes in banking sector are leading banks and financial institutions to rethink their strategies.

Learning Outcomes

Upon completing this course, students will be able to:

- Discuss the characteristics of various financial institutions in the national and international economy.

- Describe the regulations to which financial institutions are subject.

- Propose improvements to existing regulations, which will help financial institutions, function efficiently while balancing the risk that society faces from market failures.

 

Econometrics Applied to Finance (ECUEF521)

This course familiarizes the student with the many practical dimensions raised by the use of econometric methods and estimation techniques in finance. Emphasis is thus placed on problems of

modeling and financial applications. Basic econometric models and notions related to markets finance are presented. The student is supposed to have acquired a basic knowledge of statistics.

Learning Outcomes

A student who has taken the course should:

- Have a solid knowledge about basic themes in financial econometrics,

- Know and be able to use concepts and notations that are frequently used in financial econometrics,

- Be able to conduct empirical applications of financial theory based on real financial data using statistical/econometric techniques,

- Be able to interpret empirical results

 

Portfolio Management (ECUEF531)

This course focuses on modern theory related to the management of securities portfolios and functioning of financial markets. It focuses on the composition and management of securities portfolios financial. The objective of this course is to provide students with the foundations and basic tools of management portfolio.

Learning Outcome

The main outcomes for this course are:

- Increasing student’s knowledge of the portfolio management industry.

- Improving student’s data analysis skills.

- Improving student’s understanding of current issues in the field.

 

Development and Validation of the Internship Report (ECUEF541)

Writing a thesis requires special knowledge and abilities, this course allows undergraduate students to choose a relevant subject from the professional field and follow a rigorous methodological approach in order to be able to respond to a problem and offer solutions to those responsible for the internship company.

Learning Outcomes

Thus, this methodology course dedicated to students allows them to:

- Master the process of carrying out an academic project.

- Be able to formulate a subject and a problem in relation to the field of activity of the host company.

- Achieve a balanced plan in terms of content and form.

- Write effective introductions and conclusions.

- Avoid plagiarism, fraud and any type of defective writing.

- Properly present an academic project during a defense.

 

English (ECUET511)

The main objective of this course is to enable students to:

- Capitalize on knowledge in grammar and conjugation,

- Develop a fluid and precise speech in business English,

- Facilitate the understanding of management and marketing texts.

 

Integration and Professional Behavior (ECUET512)

This course aims to help students make a smooth transition between university and workforce. It gives them the opportunity to prepare for the challenges of entering the labor market and provides benchmarks for developing and implementing their professional integration process.

 

SME Cash Management (ECUEO511)

This course provides students with insight on key aspects and challenges of small and medium sized enterprises (SMEs).

Learning Outcomes

-          Analyzes and evaluates of the variation in the operating cash flow of an SME.

-          Study and analysis of receipts and disbursements of an SME during a financial year

-          Bring together all the decisions, rules and procedures that make it possible to ensure the financial balance of an SME at the lowest cost.

 

 

Decision theory (ECUEO512)

In many situations, we are forced to make decisions without having complete knowledge of the outcomes of our choices. The aim of this course is to provide a foundation for reflection on how rational choices can be made in such situations. 

 

 

Learning Outcomes

The main outcomes of this course are to:

-          Apply decision theory to a variety of practices of complex decision making in business firms and other organizations - in everyday situations and during crisis.

-          Explain how and why implementation problems may arise, and to what extent and how such problems may be addressed.

 

 

 

 

3^rd Year                          License in Business Management: Major Finance

   

 

        Semester –6–

 

                                                                              

N°	Course Code	Course Title	Number of Credits Granted	Number of credits (contact hours)
				Lecture	Tutorial
1	ECUEF611	Financial Engineering and Financial Arrangements	5	42	21
2	ECUEF621	Company Financial Policies	4	42	21
3	ECUEF631	Management Control	4	42	21
4	ECUEF641	Supervised Project	5	21
5	ECUET611	English	2	21
	ECUET612	Information System and ICT	3	21
6	ECUEO611	Islamic Financial Products	3	42	21
	ECUEO612	Monetary Economy	4	42	21
TOTAL			30	273	105

 

 

Courses Descriptions and Learning Outcomes


 

Financial Engineering and Financial Arrangements (ECUEF611)

Financial Engineering is a cross-disciplinary field combining financial and economic theory with the mathematical and computational tools needed to design and develop financial products, portfolios, markets, and regulations.

Learning Outcomes

At the end of this course, the student will

- Know how to establish a global diagnosis of the company prior to the operation engineering

- Present and learn to master financial engineering operations in their entirety and all their components: merger and acquisition, capital, investment, LBO, project financing, defeasance, and securitization.

 

Company Financial Policies (ECUEF621)

The objective of this course is twofold. Students will need to be able to present the methods and techniques that will allow them to make a management decision consistent with the overall strategy of the company. It will also be necessary to show that certain conflicts of interest between the various collaborators can force the manager’s to not make optimal decisions.

 

Management Control (ECUEF631)

This course provides materials for a comprehensive course on management control systems which are defined broadly to include everything managers do to help ensure that their organization’s strategies and plans are carried out or, if conditions warrant, that they be modified. The primary focus of the course is on what we call results controls, which involves motivating employees to produce the outcomes the organization wants. This type of management control, which requires performance measures and evaluations and the provision of incentives, dominates in importance in the vast majority of organizations.

 

 

 

Learning Outcomes

The main outcomes of this course are to:

- introduce students to themes and issues relating to organizational control, business assessment and diagnosis,

- allow the handling of analysis and control tools.

 

Supervised Project (ECUEF641)

The main objective of this course is to

- Introduce students to the development of business plans, case studies, and theory (research bibliography) to complete a report

- To allow the manipulation of theoretical tools on real data or a research bibliography on a theoretical subject related to Finance.

 

English (ECUET611)

The objective of this course is to allow students to master their verbal and written communication in English, in the particular in the field of Finance.

 

Information System and ICT (ECUET612)

The objective of this course is to allow students to acquire the Information System culture and to learn, on the one hand, to collaborate in the implementation of an information system and, on the other hand, to integrate software within an existing one.

 

Learning Outcomes

-          Describe the role of information technology and information systems in business.

-          Record the current issues of information technology and relate those issues to the firm.

-           Reproduce a working knowledge of concepts and terminology related to information technology.

 

 

 

 

Islamic Financial Products (ECUEO611)

Since its beginnings in 1975, Islamic finance has experienced remarkable growth, and the main objective of this course is to better study it; and this, by exploring many parameters relating to Islamic investments.

 

Learning Outcomes

The main outcomes of this course are:

-To understand the principles of Islamic banking and takaful conceptually and theoretically.

-To expose students to the basic principles underlying all the products available in Islamic banking, takaful and securities.

-To understand the legal documentation and its effect on law as applied in the civil courts.

 

Monetary Economy (ECUEO612)

This course aims to present the basics of monetary economics. It details the role of money and how it works with banking and financial system and money creation mechanisms. It thus makes it possible to understand the major contemporary upheavals in the monetary and financial sphere.

Learning Outcomes

On successful completion of this course a student will be able to

- Apply a critical understanding of how distinctive economic theories, interpretations and modelling approaches impact debates over, for example, the choice of monetary policy or exchange rate regime.

- Appreciate the nature of the institutional context in which monetary institutions operate, and demonstrate how this knowledge influences upon the role, operation and function of central banks and other monetary institutions.




 

 

License in Business Management: Major Marketing

 

 

Marketing Major Description

 

After two years of core curriculum, this program is dedicated to marketing and proposes a different approach to teaching based on a pragmatic pedagogy. It aims to provide students with theoretical and practical knowledge in marketing. More specifically, it involves developing the marketing spirit from the market research phase to the marketing of goods or services. Hence, this license aims for students to master the strategic and operational approach supported by the marketing approach as well as the acquisition of a global vision of the commercial functioning of the company.

 

Students in this major study the role of marketing in modern companies. The main role of the marketer as the key connection between the product or service supplier and the consumer requires a deep knowledge of marketing research and statistical techniques to become a decision maker in the marketing strategies process. These strategies will cover product and branding concepts, promotion and communication with customers, pricing and distribution. Moreover, the field of study will stress practical applications of marketing concepts in areas such as consumer behavior, sales management and retailing.

 

Description of Practical Activities

 

By the end of the second year, the students have the choice between doing an internship or a mini dissertation:

 

Internship: Students must carry out a two-month internship during the summer (between S4 and S5) for students who have successfully completed the 2nd year of studies. This internship will be preceded by a practical activity at S4 level (preparation for the internship) and a defense at S5 level. This defense will be evaluated by a grade which will count in the general average of S5 as indicated in the curriculum.

 

Mini dissertation Students must carry out a mini-thesis or a project (case study, survey, diagnostic market study, business plan, etc.) at S6 level on a theme related to the mention chosen in the context of a seminar provided by a university teacher.

 

  

 

 

3^rd Year                          License in Business Management: Major Marketing

 

 

                                                                     Semester –5–

                                                                              

N°	Course Code	Course Title	Number of Credits Granted	Number of credits (contact hours)
				Lecture	Tutorial
1	ECUEF511	Marketing Strategy	3	21	21
2	ECUEF512	Price and Product Management	2	21	21
3	ECUEF521	Marketing Research	4	42	21
4	ECUEF531	Analysis of Consumer Behavior	4	42		21
5	UEF541	PFE / Internship report	5	-
	ECUET511	Business English	2	21
6	ECUET512	Integration and Professional Behavior	3	21
	ECUEO511	Ethics and Sustainable Development	3	42			21
	ECUEO512	Digital Marketing	4	42			21
TOTAL			30	252	126

   

Courses Descriptions and Learning Outcomes

 

Marketing Strategy (ECUEF511)

The main objective of this course is to allow students to acquire conceptual knowledge and techniques for conducting strategic analysis, evaluating and developing a strategy, and developing a marketing plan.

Learning Outcomes

On successful completion of this course, students will be able to:

-          Compare and contrast the key principles of marketing strategy.

-          Explain marketing and strategy concepts and ideas in their own words.

-          Think strategically about marketing issues and provide recommendations.

 

 Price and Product Management (ECUEF512)

Knowing that the marketing-mix must take on the characteristics of differentiation essential to a good positioning and that the essential quality of a mix is linked to its general balance, this course aims to clarify the conditions for effective management of product and pricing policies of the company.

Learning Outcomes

At the end of this course, the student will be able to:

-          Apply the fundamental concepts of product and brand development and management.

-          Use the brand-positioning framework to develop a brand, keep it relevant, expand a brand internationally, and reposition a brand.

-          Use tools and metrics to analyze competitors and develop positioning strategies.

-          Apply an understanding of the product manager’s role in product pricing, sales, and promotion.

 

  Marketing Research (ECUEF521)

The main objective of this course is to enable students to acquire conceptual knowledge and techniques for conducting strategic analysis, evaluating and developing a strategy, and developing a marketing plan.

Learning Outcomes

By the end of this course students should be able to:

-          Formulate, organize, and conduct a marketing research project,

-          Apply and evaluate different sources of marketing information,

-          Apply and evaluate various data collection techniques,

-          Write a comprehensive market research report.

 

  Analysis of Consumer Behavior (ECUEF531)

Consumer behavior and market research course enables students to gain a comprehensive understanding of consumer behavior & market research and their relevance in gaining consumer insight.

Learning Outcome

The main outcomes of this course are to:

- Explain the basics of consumer and buyer behavior,

- Understand the internal and external factors that affect purchasing behavior,

- Develop marketing strategies adapted to customer segments.

 

PFE / Internship report (UEF541)

  Writing a thesis requires special knowledge and abilities allowing undergraduate students to choose a relevant subject from the professional field and follow a rigorous methodological approach rigorous in order to be able to respond to a problem and offer solutions to those responsible for the internship company.

Learning Outcome

Thus, this methodology course dedicated to students allows them to:

- Master the process of carrying out an academic project.

- Be able to formulate a subject and a problem in relation to the field of activity of the host company.

- Achieve a balanced plan in terms of content and form.

- Write effective introductions and conclusions.

- Avoid plagiarism, fraud and any type of defective writing.

- Properly present an academic project during a defense.

 

ECUET511 Business English

 The main objective of this course is to enable students to:

-Capitalize on knowledge in grammar and conjugation,

- Develop a fluid and precise speech in business English,

-Facilitate the understanding of management texts.

 

 Integration and Professional Behavior (ECUET512)

This course aims to help students make a smooth transition between university and the workforce. It gives them the opportunity to prepare for the challenges of entering the labor market and provides them with benchmarks to develop and implement their professional integration process.

 

Ethics and Sustainable Development (ECUEO511)

This course highlights the relevance of ethics and sustainability for the decision-making processes in organizations and provides a theoretical framework for understanding and balancing responsibilities toward the Sustainable Development Goals. 

 Learning Outcomes

- Explain the basic foundations of the ethical concept, its origins, its reasons for being and show why its introduction into the values and culture of the company has become inevitable,

-Analyze the voluntary approaches in which profit-making companies engage in order to respect, beyond their objective of economic profitability, social and environmental requirements, and improve relations with all parties involved in their activities,

-Explain how several ecological, social, political and economic imperatives have made sustainable development a necessity and an indispensable condition for the survival of the business,

- Consider the marketing to be put in place by companies to meet the challenges and issues of Corporate Social Responsibility and Sustainable Development.

 

 

  

 

Digital Marketing (ECUEO512)

This course covers the fundamentals of digital marketing and allows a better understanding of the contribution of digital to marketing.

The general objective of this course is for students to acquire theoretical knowledge and digital marketing practices.

Learning Outcomes

More specifically, this course aims for students to:

-          Know the trends and evolution of digital marketing.

-          Design the main features of a digital marketing strategy.

-          Understand the digital marketing channels and select the most appropriate to reach the marketing goals.

 

  




 

3^rd Year                         License in Business Management: Major Marketing

 

                   

     Semester –6–

 

                                                                              

N°	Course Code	Course Title	Number of Credits Granted	Number of credits (contact hours)
				Lecture	Tutorial
1	ECUEF411	Distribution Strategies	5	42	21
2	ECUEF621	Communication Marketing	4	42	21
3	ECUEF631	Analysis of Marketing Data	4	42	21
4	UEF641	Supervised Project	5	21
5	ECUET611	Business English	2	21
	ECUET612	Advertising Design	3	21
6	ECUEO611	International Marketing	4	42	21
	ECUEO612	E-commerce	3	42	21
TOTAL			30	273	105

 

  

 


Courses Descriptions and Learning Outcomes

 

Distribution Strategies (ECUEF411)

This course should enable the student to understand the importance of choices relating to distribution in the success or failure of marketing a product.

Learning Outcomes

This course strives to achieve the following learning outcomes:

-          Students should be able to understand and appreciate the diverse variables affecting the sales and distribution function,

-          Students should be able to develop sales and distribution plans,

-          Students should be able to link distribution with other marketing variables.

 

Communication Marketing (ECUEF62)

This course develops an appreciation and understanding of the individual elements of the marketing communications mix: advertising, direct marketing, sales promotion, and public relations. Furthermore, how these may be managed as an integrated program to implement and support the brand, product, or service strategy.

Learning Outcomes

The learning outcomes of the course are to:

-  Help understand the need for communication for the company and its products / services.

- Develop a communication strategy and choose the appropriate media.

- Report on the impact of communication on consumer / buyer behavior and on his loyalty.

- Use traditional and interactive means of communication to succeed in a campaign communication.

 

Analysis of Marketing Data (ECUEF631)

The main objective of this course is to introduce students to the main analytical techniques of quantitative data used in marketing.

 

 

 

Learning Outcomes

 On successfully completing the course, students will be able to:

- Demonstrate knowledge and critical understanding of the role and value of information, performance measurement and customer / competitor insights in marketing.
- Understand the organizational and discursive processes through which data is translated into marketing practices.

 

Supervised Project (UEF641)

The main objective of this course is to:

- Initiate students in the development of business plan, case studies, theoretical part (bibliographic research) in order to complete a report

- Allow the manipulation of theoretical tools based on real data or bibliographic research on a theoretical subject related to the field of Marketing.

 

Business English (ECUET611)

The objective of this course is to allow students to master oral and written communication in English language, especially in the field of marketing.

Learning Outcomes

The main outcomes of this course are to enable students to:

- Capitalize on knowledge in grammar and conjugation,

- Develop a fluid and precise speech in business English,

- Facilitate the understanding of management and marketing texts.

 

Advertising Design (ECUET612)

This course is based, firstly, on the fundamental notion of integrating a communication campaign within the overall strategy of a company or organization, including notions of client-agency relationships; and additionally, on the process of creating marketing communication campaigns.

Learning Outcomes

At the end of this course, students will be able to:

-Describe and analyze/measure/assess the relevant theories, practice, digital ads, legal issues, ethical challenges, faith, and diversity in the fields of advertising and marketing communication.

-Design effective visual communication for various advertising approaches that combine the use of print, online/digital and other multimedia communication.

 

International Marketing (ECUEO611)

The main objective of this course is to give students the necessary knowledge and skills which will allow them to understand and analyze the evolution of the environment and to orient the strategy internationalization of the company in the face of the opening of markets.

Learning Outcomes

The main outcomes of this course are to enable students to:

 

-develop an understanding of major issues related to international marketing 

-develop skills in researching and analyzing trends in global markets and in modern marketing practice

- Be able to assess an organization's ability to enter and compete in international markets.

 

E-commerce (ECUEO612)

This course allows students to understand the main concepts of electronic commerce, the architecture of a merchant website, the means to promote it, as well as the operations for allowing a user to receive the purchased products.

Learning Outcomes

This course strives to achieve the following learning outcomes:

-          Analyzing branding and pricing strategies,

-          Using and determining the effectiveness of market research.

-          Assessing the effects of disintermediation.

 

 

License in Business Management: Major Management

 

 

Management Major Description

 

After two years of core curriculum, this program is dedicated to management and proposes a different approach to teaching based on a pragmatic pedagogy. It aims to provide students with theoretical and practical management knowledge. More precisely, it focuses on acquiring the fundamental principles of management of organizations and thus of assimilating methods of leading an organization.

 

This management major is designed to prepare students for positions of leadership and responsibility in modern institutions. Management is considered as a professional career that embodies expertise and knowledge of fundamentals, ethical, human, and global aspects of organizations in order to make elaborated decisions and meet challenges. The management major program focuses on developing communication, leadership, and problem-solving skills.

 

Description of Practical Activities

 

By the end of the second year, the students have the choice between doing an internship or a mini dissertation:

 

Internship: Students must carry out a two-month internship during the summer (between S4 and S5) for students who have successfully completed the 2nd year of studies. This internship will be preceded by a practical activity at S4 level (preparation for the internship) and a defense at S5 level. This defense will be evaluated by a grade which will count in the general average of S5 as indicated in the curriculum.

 

Mini dissertation Students must carry out a mini-thesis or a project (case study, survey, diagnostic market study, business plan, etc.) at S6 level on a theme related to the major chosen in the context of a seminar provided by a university teacher.

 

3^rd Year                                   License in Business Management: Major Management

 

                                                                                     Semester –5–

 

                                                                              

N°	Course Code	Course Title	Number of Credits Granted	Number of credits (contact hours)
				Lecture	Tutorial
1	ECUEF511	Organizational Theory	4	42
2	ECUEF521	Quantitative and Qualitative Analysis	5	21	21
3	ECUEF531	Project Management	3	42
4	ECUEF532	Quality Management and Certification	3	42
5	ECUEF541	Development and Validation of the Internship Report	5	0
	ECUET511	Business English	2	21
6	ECUET512	Diagnosis and Evaluation	3	21
	ECUEO511	Decision theory	3	42		21
	ECUEO512	International Management	2	42		21
TOTAL			30	294	63

 

  

 

Courses Descriptions and Learning Outcomes

 

Organizational Theory (ECUEF511)

This course allows the student to understand the contributions of the different theories that have emerged related to organizations.

Learning Outcomes

-          Describe the general history of management theory and practice and frame how organizational behavior has developed from these into a discreet field.

-          Describe organizational behavior and differentiate between the three levels of influence.

-          Describe contemporary issues and topics in organizational behavior.

 

Quantitative and Qualitative Analysis (ECUEF521)

This course introduces students to the main techniques of quantitative and qualitative analysis of data used in management.

Learning Outcomes

At the end of this course, students will be able to:

-          Critically assess the main types of contemporary business and management research methods,

-          Review and update their initial research proposal and plan for their selection of research methodology,

-          Develop data collection and exploration skills,

-          Develop data analysis skills.

 

Project Management (ECUEF531)

This course explains the fundamentals and techniques of project management.

 

Learning Outcomes

At the end of this course, students will be able to:

- understand the structures and configurations of teams in project mode,

- characterize the types of projects within a company,

- understand the calculation of the overall cost of a project.

 

Quality Management and Certification (ECUEF532)

This course introduces the student to quality management and related concepts. It focuses on the importance of quality management including quality systems, organizational structure, tasks completed, and documents used and certifications.

Learning Outcomes

Students will be able to:

 - Explain the different meanings of the quality concept and its influence.

 - Describe, distinguish, and use the several techniques and quality management tools.

 - Explain and distinguish the normalization, homologation, and certification activities.

 - Identify the elements that are part of the quality measuring process in the industry.

 

Development and Validation of the Internship Report (ECUEF541)

 

After a two-month internship, the student must draw up an internship report and then validate it.

Writing a thesis requires special knowledge and abilities allowing undergraduate students to choose a relevant subject from the professional field and follow a rigorous methodological approach in order to be able to respond to the problem and offer solutions to those responsible for the internship company.

Learning Outcome

 

Thus, this methodology course dedicated to students allows them to:

- Master the process of carrying out an academic project.

- Be able to formulate a subject and a problem in relation to the field of activity of the host company.

- Achieve a balanced plan in terms of content and form.

- Write effective introductions and conclusions.

- Avoid plagiarism, fraud and any type of defective writing.

- Properly present an academic project during a defense.

 

English (ECUET511)

 

The main objective of this course is to enable students to:

- Capitalize on knowledge in grammar and conjugation,

- Develop a fluid and precise speech in business English,

- Facilitate the understanding of management texts.

 

 Diagnosis and Evaluation (ECUET512)

 

The evaluation of a case takes place after a phase of reflection and preliminary diagnosis allowing all aspects of the business and its environment to be taken into account.

Learning Outcomes

-          Develop business models that support a company's strategic objectives.

-          Appraise the impact on financial and operational performance of specific business processes/models.

-          Analyze the key business processes that drive the value chain of an organization throughout the entire product life cycle.

 

 Decision theory (ECUEO511)

 

This course focuses on theories and practices of decision making, such that students are better prepared to face future challenges of decision making as individuals, in groups, and in organizations.

Learning Outcomes

The main learning outcomes of this course are to:

- Provide students with basic knowledge of decision making

- Promote the acquisition of skills (spirit of analysis, discernment, and synthesis.)

- Develop operational knowledge and abilities.

 

 International Management (ECUEO512)

 

International management course is designed to facilitate students’ knowledge of  the fundamentals of international business strategies and cross-cultural management. Throughout the course, students are expected to develop a sense of ease in managing a business in a multicultural environment.

Learning Outcomes

At the end of this course, students will:

- develop an international management culture

- have knowledge of international trade and investment,

- acquire the skill of international management.

 




 

 

 

3^rd Year                     License in Business Management: Major Management

 

 

Semester –6–

 

                                                                              

N°	Course Code	Course Title	Number of Credits Granted	Number of credits (contact hours)
				Lecture		Tutorial
1	ECUEF611	Innovation Management and Entrepreneurship	3	21
	ECUEF612	Management of Digital Transformation and Information Systems	2	21		21
2	ECUEF621	Strategic Management	5	42		21
3	ECUEF631	Management Control	5	42	21
4	ECUEF641	Supervised Project	5	21
5	ECUET611	Business English	2	21
	ECUET612	E-management	3	21
6	ECUEO611	Psycho-Sociology of Organizations	3	42		21
	ECUEO612	Personal Development	2	42		21
TOTAL			30	273		105

 

  

Courses Descriptions and Learning Outcomes

 

Innovation Management and Entrepreneurship (ECUEF611)

 

This course focuses on how to implement techniques and management devices intended to create the most favorable conditions for the development of innovations, knowing that innovation is more than never the engine of business growth and even business creation.

Learning Outcomes

By the end of the program, students will be able to:

-          Respond positively and effectively to problems in unfamiliar contexts,

-          Apply new ideas, methods, and ways of thinking,

-          Consider the ethical and environmental issues and responsibilities which managers take into account when making decisions.

 

Management of Digital Transformation and Information Systems (ECUEF612)

 

This course allows the student to acquire the culture of information systems and to learn, firstly, to collaborate in the implementation of an IS and, on the other hand, to integrate software within of an existing IS.

Learning Outcomes

Having successfully completed the course, students should be able to:

-  Define and articulate the meaning of central concepts related to the four perspectives/blocks of the course and understand the conceptual relations of the theory to the broader context of digitalization.

- Effectively apply, explain, and discuss concepts and theories, and how they are interrelated, to solve complex current and future challenges of digital transformation.

- Employ the theoretical perspectives to analyze digitalizing firms and markets in cases to enable informed managerial decision making, including selecting and advocating why a perspective is suitable for a particular analytical and managerial task.

 

 Strategic Management (ECUEF621)

Strategic management is central to the operation of a variety of businesses in different sectors and environments. The creation of a strategy and the management of its implementation are important in developing businesses that can create and sustain a competitive advantage.

Learning Outcomes

This course enables students to:

• Understand and design a strategy,

• Carry out continuous assessment of managerial action.

 

Management Control (ECUEF631)

 

The course develops the student's ability to, with the help of scientific theories and insights into practical application analyze management control systems and thus be able to make relevant decisions regarding organizational development.

Learning Outcomes

The main outcomes of the course are to:

- introduce students to themes and issues relating to organizational control, the assessment and diagnosis of companies,

- allow the manipulation of analysis and control tools.

 

Supervised Project (ECUEF641)

 

The main objective of this course is to:

- introduce students to the development of a business plan, case studies, theoretical part (research

bibliography) to complete a report.

- allow the manipulation of theoretical tools on real data or a research bibliographic on a theoretical subject related to management.

 

Business English (ECUET611)

 

The main objective of this course is to enable students to:

- Capitalize on knowledge in grammar and conjugation,

- Develop a fluid and precise speech in business English,

- Facilitate the understanding of texts in management and marketing.

 

 E-management (ECUET612)

 

The objective of this course is to provide an overview of changes in the role of the manager as well as various changes in the main functions of the company (marketing, production and logistics, human resources, and strategy) due to the impact of ICT on the organization, at both macro and micro level.

 

Psycho-Sociology of Organizations (ECUEO611)

 

This course focuses on how to analyze and understand what is happening at the human level in the company; and also, how to be able to strategize and use methods to increase cooperation and participation in the organization.

Learning Outcomes

At the end of this course, students will be able to:

-          Adopt a global perspective on organizational process integrating and articulating the socio-affective and the socio-political dimensions,

-          Be aware of relational dynamics,

-          Become familiar with the specific tools and methodologies of this approach.

 

Personal Development (ECUEO612)

 

This course aims to teach the basic tools of interpersonal communication, and to clarify the relationship with others.

Learning Outcomes

-          Self-Assessment: Students will be able to identify success-related competencies.

-          Exploration: Students will be able to research and identify realistic and informed academic and career goals

-          Evaluation: Students will be able to analyze their academic progress over the semester in terms of progress toward academic and career goals

-          Goal Setting: Students will be able to connect personal values and life purpose to the motivation and inspiration behind their goals.

-          Planning: Students will be able to locate programs, information, people, and opportunities to support and realistically test their goals.